1. Hello Bloom Consulting ®

2. We have worked on 85 projects in 15 sectors that are directly or indirectly in 35 countries representing 1/5 th of the world and we were interviewed by and Bloom Consulting ®

3. About Bloom Consulting Our experience

4. Portugal Briefing Objectives Bloom Consulting ®

5. Develop a brand strategy that empowers Portugal as a country of innovation, technology and creativity Bloom Consulting ®

6. Number of Patents per million inhabitants Source: European Patent Office 300 250 150 100 50 0 Portugal 5,2 USA 112 Germany 279 Bloom Consulting ®

7. Source: ERA, European Research Area Bloom Consulting ®

8. 5

9. 1. A Country Brand strategy should be geared towards an economic and social development. Bloom Consulting ®

10. DE Bloom Consulting ®

16. 2. A country is not one brand. Bloom Consulting ®

17. One for trade and another for tourism Bloom Consulting ®

18. Different audiences B2BB2C Bloom Consulting ®

21. 3. Management & Accountability Bloom Consulting ®

22. Internal External Bloom Consulting ®

23. Bloom Consulting - Confidencial Bloom Consulting ®

24. Bloom Consulting - Confidencial Bloom Consulting ®

25. Bloom Consulting - Confidencial Bloom Consulting ®

26. Brand council Bloom Consulting ®

27. Government Enterprises Educational system Bloom Consulting ®

28. FoundationsInstitutionsDepartments Bloom Consulting ®

29. 4. Cash is king Bloom Consulting ®

31. 5. Measure Bloom Consulting ®

32. Bulgaria % of FDI in GDP/year GDP 2004200520062007 50% 40% 30% 20% 10% 14,2% 13,8% Source - Invest Bulgaria Agency and Bulgarian Ministry of Economy Bloom Consulting ®

33. Bulgaria % of FDI in GDP/year GDP 2004200520062007 50% 40% 30% 20% 10% 14,2% 13,8% Forecast at the time* * According to IBA Invest promotion agency, this was due to the fact privatizations were over leaving room only for Greenfield investment - a minor part in Bulgaria's investment history Source - Invest Bulgaria Agency and Bulgarian Ministry of Economy Bloom Consulting ®

34. Bulgaria % of FDI in GDP/year GDP 2004200520062007 50% 40% 30% 20% 10% 14,2% 13,8% Bloom Consulting Strategy Source - Invest Bulgaria Agency and Bulgarian Ministry of Economy Bloom Consulting ®

35. Bulgaria % of FDI in GDP/year GDP 2004200520062007 50% 40% 30% 20% 10% 14,2% 13,8% 17,4% 34,5% Source - Bulgaria Central Bank Bloom Consulting ®

36. Thank you! Bloom Consulting ®