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Social Media for Business Nukman Luthfie Twitter @nukman Facebook @nukman Linked-in @nukman
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Google Ad Planner
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Facebook 28:20 Minutes Detik.com 15:40 Minutes Kompas.com 15:30 Minutes Kaskus 25 Minutes Twitter 15:40 Minutes Indonesia: Average time on sites – Source: Google AdPlanner, September 2011
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38 Minute Source: SPSI
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24/7 social media mobile
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Consumer’s Point of Contact Mobile TV /moblie Print /moblie Radio /moblie Web/ Desktop /moblie
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demography psichography
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Social Technography
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Web 2.0 ecosystem participation Do not participate in web 2.0 sites Do participate in we 2.0 sites
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Peer Influence People's online impressions on each other about products and services are about one fourth of the online advertising impression
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Consumers Trust Real Friends and Virtual Strangers the Most
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OBJECTIVES
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Social Media Presence More Important Than Social Media Ads
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Social Media As a tool – SocMed Presence As a Business Strategy
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Sales
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Customer Service
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June 2011, Google AdPlanner Traffic, Branding, Sales!
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Social Commerce
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Ready to Move-On?
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Thank You Nukman Luthfie nukman@musikkamu.com www.musikkamu.com Twitter.com/nukman Facebook.com/nukman
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