1. Risk is Opportunity: The Actuarial Profession in 2009 Presented to: Iowa Actuaries Club April 27, 2009 Cecil Bykerk, SOA President

2. 2 Today’s Presentation  The Economy and the Actuarial Profession  10 Strategic Initiatives  Marketing and Market Development Plan  CERA Credential—Marketing Efforts  Benefits of Volunteering

3. The Economy and the Actuarial Profession

4. 10 Strategic Initiatives

5. 5 Strategic Initiatives 1.Continue Marketing and Market Development Plan (MMDP) 2.Develop competency-based continuing education opportunities 3.Promote the CERA credential

6. 6 Strategic Initiatives 4.Develop intellectual capital through research 5.Strengthen the academic branch of the profession 6.Explore opportunities for actuaries in the health care industry

7. 7 Strategic Initiatives 7.Develop new avenues for identifying, recruiting and recognizing volunteers 8.Capture, develop and distribute actuarial content and expertise using the Web

8. 8 Strategic Initiatives 9.Cooperate with IAA on international actuarial education 10.Explore the development and promotion of online professional networking

9. 9 MMDP—Origins

10. 10 MMDP Goals  Establish and expand the actuarial brand and marketing message  Create and promote new areas of practice

11. 11 MMDP—Current Programs

12. 12 Using Risk Management to Beat the Downturn Doing the Math to Find the Good Jobs Best Jobs for New College Graduates Now Job Universe: Actuary News Bureau

13. 13 Imageoftheactuary.org

14. 14 Pioneers/Actuaries in Action

15. 15 Student Outreach

16. 16 MMDP—New for 2009

17. 17 Advocacy  More direct outreach to the employer audience to help them understand the contributions actuaries can make  Employers have broad familiarity with actuaries; however, more than half are not very familiar with the profession

18. 18 Advocacy  Building relationships with employers  Actuaries in the corner office  Recruiters as advocates

19. 19 CRO Dialogue

20. 20

21. 21 The Chartered Enterprise Risk Analyst (CERA) credential encompasses the most comprehensive and rigorous demonstration of enterprise risk management (ERM) expertise available. Overview

22. 22 Overview  SOA identified need for new credential to demonstrate ERM competence in traditional and broader financial services marketplace  First new credential introduced by SOA since 1949

23. 23 Significance of CERA Credential  ERM is a best practice  Brings consistency and standardization to ERM practice  Expands actuarial skill set into non- traditional sectors, such as Broader Financial Services

24. 24 CERA - Marketplace  CERAs will be employed to a greater extent than traditional ASAs in banking and broader financial services  Marketing efforts will be directed at promoting the unique skill set of CERAs

25. 25 Marketing and Communications Plan  Build awareness and bring new students into the profession  Promote credential to existing candidates, ASAs and FSAs  Partner with appropriate organizations and associations to enhance marketing efforts

26. 26 Marketing and Communications Plan  Redesigned Web site, www.ceranalyst.org www.ceranalyst.org  Advertising in business and trade media (expanded in ’09)  Development of electronic toolkits  Press room

27. 27

28. 28 CERAnalyst.org  Provides an overview of the CERA credential  Features current CERAs and their work in the ERM field  The CERA curriculum and registration  Information about the SOA

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30. 30  Placeholder for toolkit photo

31. 31  Placeholder for Press Kit photo

32. 32 Benefits of Volunteering

33. 33 Volunteering Benefits You and Your Employer  Run effective meetings  Motivate people  Lifelong learning  Leadership

34. 34 Volunteer Opportunities

35. 35 Questions