1. Benefits of Healthy and Vigorous Master Baiting
Rebecca Kelley, SEOmoz.org

2. Benefits of Link Bait 1. Links 2. Visibility
Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007

3. Successful Link Bait Creates a Domino Effect
Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007

4. One Page Can Strengthen Your Entire Domain
Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007

5. You Can Also Get Some Traffic Stickiness
Week 9: 12,533 page views
Week 10*: 31,326
Week 11*: 198,805
Week 12: 150,365
Week 13: 81,560
Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007

6. Who Are You Targeting?
Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007

7. Why? The Internet is evolving People like to link!
Blogs
Social communities
People like to link!
Create content, give it to the right audience
Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007

8. Research your sector's link-worthiness
Do Your Homework
Research your sector's link-worthiness
Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007

9. Look at Current Trends on the 'Net
Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007

10. Don't Neglect Your Industry!
Links from related blogs and sites:
Relevance
Authority
Better stickiness
Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007

11. Good Ol' Fashioned Brainstorming Works, Too
“What would I find interesting?”
Ask coworkers and friends
Write everything down
Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007

12. Link Bait Is As Simple or Complex As You Want It to Be
Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007

13. Be Aware of the Cons of Negative Link Bait
Are you ballsy or just an a-hole?
Will this affect your brand?
Do the ends justify the means?
Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007

14. Look Before You Leap Do some pre-launch PR Keep an eye on your traffic
Receive ongoing value from link bait
Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007

15. Don't Forget... Link bait isn't always successful
Nor does it always target your typical audience
Link bait isn't necessarily a solution...but it is a kick-ass strategy
Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007

16. Rebecca Kelley, SEOmoz.org
Thank You!
Rebecca Kelley, SEOmoz.org