1. Web 2.0 “The Web as it should be.”

2. Contested Grounds  No consistent definition  Web 3.0 or, even, 8.0  Trademarked idea  A business model

3. What was Web 1.0?  Static web pages  Rarely updated  Written solely in HTML  Hierarchical organization of producer/user  Some say that USENET was Web 1.0  Which could mean that Gopher was Web 2.0 and the Lynx browser was a Web 3.0 technology

4. Dealing with the contradiction  Web 1.5 Amazon.com

5. So, what is it?*  The Web as a platform  Network effects created by participation: users add value  Beta forever: users are co-developers  Leveraging the “Long Tail” * I’ve chosen some general attributes that will be of interest to librarians. For more attributes see Tim O’Reilly’s article, “What is Web 2.0?” http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html

6. Is it anything else?  Generally: marked by interactivity, social networks, and treating users well  The web working as it should: “Web 2.0 means using the web the way it's meant to be used. The "trends" we're seeing now are simply the inherent nature of the web emerging from under the broken models that got imposed on it during the Bubble.” --Paul Graham, “Web 2.0” http://www.paulgraham.com/web20.html

7. Web 2.0 “technologies”  Ask Maps (http://maps.ask.co m)http://maps.ask.co m  Del.icio.us  Google spreadsheet  Writely  Wikipedia  Flickr  AJAX  The web as platform  RSS  Syndication of content  Wikis  Blogs  Podcasts  Folksonomies  tagging

8. The Web as Platform

9. Network effects

10. Beta Forever!

11. The Long-Tail

12. Implications for libraries  New ways to make information available  Users will expect that libraries will make use of these new venues of information distribution  New “battlefronts” in regard to collection of materials and, well, lots of other things, too

13. More implications  New integrated library systems that work like the web with comments, rss feeds, tagging, and relevance ranking?  Collection development with an eye to the longtail?  Constant rolling out of new services to be tested, accepted, or rejected by users?

14. Blogs  A frequently updated website, usually organized in reverse chronological order  Often accompanied by an RSS feed, allowing the content to be disseminated easily and quickly

15. The Krafty Librarian

16. GMR Blog

17. SiteLines

18. Strengths of Blogs  Ability to interact with others via comments  Possibility of numerous authors  Available for syndication  Not static

19. How a blog may benefit a library  Destination for library and community news  Responsive to client feedback  More staff may be involved with the website  Can include clients in the discussion

20. How librarians may use blogs  Keep up to date, particularly with technology  Share functional expertise