2. IMS-10 “Migration to IMS” Steve Northridge Ulticom

3. September 10-12, 2007 Los Angeles Convention Center Los Angeles, California www.ITEXPO.com 3 IMS Evolution Services delivered as point solutions within each network silo Expensive and sustainable only for limited core services Network and Service Specific Service Silos Service Independent Network Layers Creates shared and modular resources across multiple access methods Facilitates a unified user experience across multiple domains FixedEnterpriseWireless Control Service Access

4. September 10-12, 2007 Los Angeles Convention Center Los Angeles, California www.ITEXPO.com 4 IMS Standardization IMS was originally defined by the 3G.IP industry forum in 1999 3GPP adopted IMS as part of Release 5 (evolution from 2G to 3G networks) 3GPP2 based the CDMA2000 Multimedia Domain on 3GPP IMS 3GPP Release 6 added interworking with WLAN 3GPP Release 7, working with TISPAN, added support for fixed networks

5. September 10-12, 2007 Los Angeles Convention Center Los Angeles, California www.ITEXPO.com 5 3GPP/TISPAN IMS

6. September 10-12, 2007 Los Angeles Convention Center Los Angeles, California www.ITEXPO.com 6 IMS Market Assessment Current Analysis, “IMS Market Assessment”, August 7, 2007 –Ericsson: 37 contracts for IMS deployment and 80 trials –NSN: 30 commercial references and 50 trials –Alcatel-Lucent: 20 IMS “full deployments” –Difficult to assess what has been deployed –Some vendors claiming FMC, presence, instant messaging, POC and VoIP as IMS services –Large portions of vendor roadmaps are based on standard that have yet to be completed

7. September 10-12, 2007 Los Angeles Convention Center Los Angeles, California www.ITEXPO.com 7 Market Assessment (continued) Heavy Reading, “IMS Deployment Update: Promises & Challenges”, July 2007 –IMS is running behind schedule –Developments in mainstream Internet threaten the concept of IMS, such as Over the Top (OTT) video services putting pressure on telcos to come up with quick fixes –The IMS promise of a better application creation and deployment environment could be undermined by new Web 2.0 tools that could be used to “mashup” telco and web services

8. September 10-12, 2007 Los Angeles Convention Center Los Angeles, California www.ITEXPO.com 8 Web Services for Telecom? Web Services –Defined by W3C to request the execution of remote services XML / SOAP used for communications WSDL is the XML format to describe the service and usage UDDI is the protocol for publishing information about the Web Service –“RPC Web Services” are distributed function calls –“Service Oriented Architecture (SOA) Web Services” are message oriented

9. September 10-12, 2007 Los Angeles Convention Center Los Angeles, California www.ITEXPO.com 9 Mashups Mashups, also referred to as situational applications, were originally created in the browser by combining various widgets to form a service Server-based Mashups can be used to quickly offer new services built upon a set of Web Services made available through the UDDI BT has made its Web 2.0 Service Aggregation Environment (Web21C) commercially available to third party developers –BT provided the following functionality: Voice calling, conference calls, messaging, authentication, location, subscriber profile information, and contacts –The functionality is higher level and does not require telco development knowledge –The Web Services abstraction layer uses SIP and Parlay X which are hidden from the user

10. September 10-12, 2007 Los Angeles Convention Center Los Angeles, California www.ITEXPO.com 10 Internet Rhythm Declaring that the new company will encompass a wide range of capabilities in various wireless technologies including GSM, CDMA and WiMAX., Beresford-Wylie said, "We need to lose the religion" and added that open standards will be central to the roll-out of future Nokia Siemens products. ….Simon Beresford-Wylie even went so far as to suggest that previous determination by many in the industry to create a proprietary and closed version of the mobile Internet may have been a mistake. He said, ""There is only one Internet and I think we misunderstood that as an industry. Services and content will come predominantly from the Internet and we have to understand that. We’re moving from a world where there was a telecom rhythm to one that has an Internet rhythm," Source: TelecomTV, “The Nokia Siemens Strategy:Dump the religion, get on with the rhythm”, February 13, 2007 Simon Beresford-Wylie, CEO designate of Nokia Siemens

11. September 10-12, 2007 Los Angeles Convention Center Los Angeles, California www.ITEXPO.com 11 Removing the Garden Walls? Google sent a letter to the FCC indicating that open applications, devices, services and networks “should be mandated for commercial spectrum”, the FCC responded with a block of the 700Mhz spectrum that would be open to devices and applications In February 2007, Skype is urging the US FCC to allow mobile subscribers to employ any hardware or software they choose as long as it does not harm the network. Mobile operators often block free internet services such as VoIP Apple IPhone developed without operator influence offers WiFi to bypass the wireless network and as the advertising states offers “not the watered down version of the Internet or the mobile version of the Internet or the kinda.. sorta.. looks like the Internet.. Internet”

12. September 10-12, 2007 Los Angeles Convention Center Los Angeles, California www.ITEXPO.com 12 Pragmatic IMS Deployment VDC in their research note titled “Signaling Networks Are Dead. Long Live SS7!”, July 2007, indicates that Service Providers do not believe there are compelling applications to justify the expense of moving to packetized networks. Operators are looking to add just enough to support revenue generating services. This implies that networks will become hybridized and service infrastructures will need to bridge the gaps. Current Analysis in their “IMS Market Assessment” dated August 7, 2007 indicates that IMS becomes a subset in a larger architectural framework to accommodate non-IMS traffic.

13. September 10-12, 2007 Los Angeles Convention Center Los Angeles, California www.ITEXPO.com 13 Hybrid Networks SS7 Based Network Abstraction of functions into Web Services IMS Based Network Naked SIP Based Network 3 rd Party Web Services Applications Service Provider Domain 3 rd Party Domain UDDI Web Service Registry Internet Telco Web Services Mashup Abstraction provides Web Services Appropriate for each network 3 rd Party Applications can use the Web Services to offer services in one network or across networks

14. September 10-12, 2007 Los Angeles Convention Center Los Angeles, California www.ITEXPO.com 14 Future Role of IMS “IMS is not, on its own, enough to enable an operator to deliver a rich set of revenue-generating services to the market. IMS is a good environment for creating or reimplementing a core set of specialist carrier-grade telco services, such as voice messaging, location, and presence. IMS gets these services off proprietary hardware and makes them easier and cheaper to maintain and enhance. While each of these core services has an intrinsic value, operators will make more money out of them in a next-generation IP world if they can blend their core service with other functions in innovative ways to create value-added services: They need to make these SIP-based core services available for mashup.” - Telco Web 2.0 Mashups: A New Blueprint for Service Creation, Light Reading, May 2007

15. September 10-12, 2007 Los Angeles Convention Center Los Angeles, California www.ITEXPO.com 15 www.ulticom.com