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Strategy and definition exercises February 5, 2009
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Pacific Strategy Define the innovation strategy of the University of the Pacific What are its 3 to 5 year strategic goals in terms of: – Organic growth – Market disruption or change – New product/service introduction – Differentiation – Business model change
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Pacific Strategy Organic Growth: Differentiation: Revenue Projections: Other:
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What can innovation support From the list of strategic goals, which goals, if any, can innovation enable or support?
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Strategic Outcomes Based on the strategic goals, what outcomes can innovation provide: – Identifying new customer segments or markets – Disrupting existing market segments – Introducing new products, services or business models
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Strategic Intent Does Pacific have a clearly defined “strategic intent”? Do the innovations tie closely to this strategic intent – Think customer experience at Apple – Think “finding information” at Google
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Define Pacific Strategic Intent What is the “strategic intent” at Pacific? How can innovation enable or support that intent?
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Innovation Definition What’s an appropriate innovation definition within Pacific? How do we effectively communicate to other Pacific team members what we want when we ask them to innovate
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Innovation Definition Suggest modifications or changes to the definition of innovation at Pacific
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Communication Develop a plan to communicate that definition and set expectations for innovation within Pacific
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