1. Katharina Grobleben B.Sc. In International Business Copenhagen Business School

2. „Make Your Click Change A Life“ Agenda: The new way of doing charity work What is this project all about Make a Choice and a Difference!

3. One World – One Click 700 million people are online while 45 million children are not going to school Get the „Global Village“ together & help our neighbors!

4. „Make Your Click Change A Life“ Why female education in Sub-Saharan Africa? -Social, Economic and Political Reasons -Investment with highest developement & highest economic returns Free & Compulsory primary education

5. „Make Your Click Change A Life“ 1 Webpage available in 6 languages Games provided for 3 age groups Varying Selection Integrated Learning Effect Target Groups

6. From Gaming to Charity Users above 12 y register and pay 1$ „Trust-Fee“ Sponsored monthly price draw Users below 12 y will play for free Game – Global - Good Purpose

7. How does the user earn coins? Shell sponsors a game Marketing messages communicated e.g. being corporate social responsible & environmental friendly

8. What‘s with the money? Game is played & „Coins“ earned Shell exchanges „Coins“ into real money Money is collected

9. What‘s with the money? Collected money is distributed Organizations like „Ubuntu Institute for Young Social Entrepreneurs” Non-Governmental programs Locate – Invest - Report Governmental programs

11. „Make Your Click Change A Life“ Compared to Traditional Ways of Charity: Flexibility Transparency Directness Efficiency Informative

12. Goals 1000 Lives are aimed to be Changed $100 per child per year $100.000 needs to be raised

13. Financial Considerations Website – Capable Volunteers Maintenance costs Invention of New Games Meaningful investment

14. How to promote the website Website internal ranking - „viral effect“ Raising Awareness on sponsor‘s websites The Tipping Point: How Little Things Can Make a Big Difference