1. Social Networking and Publishing Michael Bhaskar Pan Macmillan 02.09.08

2. Part 1. What are social networking sites?

3. Web 2.0 and social networks Using personalised web pages social networks let people communicate online Social networking part of the “Web 2.0” revolution that put people at the heart of the web Communication is a “many to many” model.

4. A Profile Page

5. Other Networks YouTubeLinked InDel.icio.us TwitterDiggFlickr

6. All examples of different types of social network Websites like Ning.com even let you create your own network In social media EVERYTHING is social

7. Who and how many? Wide age range Women > men 20 million in the UK 26 million on Russia’s two biggest Myspace and Facebook + 100 million each 41 million searched for books on Google Russian online ad spend grew 73% in 2007

8. A Facebook Application

9. A Librarything Bookshelf

10. Part 2. Why are social networking sites important for the book industry

11. Tagging Icons- Let you save web pages Commenting lets people have their say

12. Viral Marketing Video

13. = Social networks are a cost of business. Like the plumbing. © identity chris

14. Part 3. How can we get involved? ?

15. A Book Group A Book Profile

16. Author Involvement- A Blog

17. Spinebreakers

18. Authonomy

19. Tor.com

20. Lovelybooks

21. Part 4. Conclusion + = …?

22. Спасибо Thanks for listening!