1. AGORA - Network Sustainable Tourism Development in the Baltic Sea Region Project part-financed by the European Union 2 nd Agora Meeting © 2006 Approved as Baltic 21 Lighthouse Project 15. June 2006 What Happens in the Toolbox? Ready for “Do it yourself”? Overview of the first results Wolfgang Günther Institut for Tourism Reseach in Northern Europe, N.I.T.,Kiel www.nit-kiel.de www.nit-kiel.de

2. AGORA - Network Sustainable Tourism Development in the Baltic Sea Region Project part-financed by the European Union 2 nd Agora Meeting © 2006 Approved as Baltic 21 Lighthouse Project 15. June 2006 Partner in the Toolbox work 1 University of Gdansk, Dept. of Macroeconomics 2 University of Greifswald Dept. of Geography and Institute for Tourism Research in Northern Europe (N.I.T.),Kiel, ( subcontracted ) 3 Mid Sweden University, European Tourism Research Institute (ETOUR)

3. AGORA - Network Sustainable Tourism Development in the Baltic Sea Region Project part-financed by the European Union 2 nd Agora Meeting © 2006 Approved as Baltic 21 Lighthouse Project 15. June 2006 Idea of the Toolbox Providing a practise orientated set of methodologies for developing sustainable tourism Basis: Existing tools and experiences

4. AGORA - Network Sustainable Tourism Development in the Baltic Sea Region Project part-financed by the European Union 2 nd Agora Meeting © 2006 Approved as Baltic 21 Lighthouse Project 15. June 2006 Role of the Toolbox in agora

5. AGORA - Network Sustainable Tourism Development in the Baltic Sea Region Project part-financed by the European Union 2 nd Agora Meeting © 2006 Approved as Baltic 21 Lighthouse Project 15. June 2006 Work plan of the Toolbox Step I: Compile and present an overview on existing methodologies for sustainable tourism development in tourism on selected issues. Step II: Evaluate and (if needed) further develop these methodologies. Step III: Provide Info hub and Pilot Projects with practise orientated guidelines and recommendations: make them accessible.

6. AGORA - Network Sustainable Tourism Development in the Baltic Sea Region Project part-financed by the European Union 2 nd Agora Meeting © 2006 Approved as Baltic 21 Lighthouse Project 15. June 2006 Content of the Toolbox 0 Background and synoptic studies 1 Tools for integrating sustainable tourism development with spatial planning 2 Market research and customer surveys 3 Developing sustainable tourism products 4 Labelling sustainable tourism products 5 Strategic cooperation in tourism 6 Sustainability Check for tourism projects (in cooperation with WP 2.2)

7. AGORA - Network Sustainable Tourism Development in the Baltic Sea Region Project part-financed by the European Union 2 nd Agora Meeting © 2006 Approved as Baltic 21 Lighthouse Project 15. June 2006 First results 0 Background and synoptic study on the methodology / tools for sustainable tourism development (University of Gdansk, PP18 Team) A) background study on bibliography and basic notions of the agora topic, a Polish context B) A set of 5 thematic research studies / reports

8. AGORA - Network Sustainable Tourism Development in the Baltic Sea Region Project part-financed by the European Union 2 nd Agora Meeting © 2006 Approved as Baltic 21 Lighthouse Project 15. June 2006 First results 1 Tools for integrating sustainable tourism development with spatial planning (European Tourism Research Institute (ETOUR) agora working paper: Zoning and Opportunity Spectrum Planning in a Discontinuous Environment: Planning for Tourism and Outdoor Recreation in the Luleå Archipelago, Sweden (Emmelin & Ankre) agora report: Overview of existing tools and methods for integrating sustainable tourism development with spatial planning at local and regional level (Emmelin) agora training seminar on Impact Assessment and Spatial Planning for Tourism, 14 June 2006, Jurmala

9. AGORA - Network Sustainable Tourism Development in the Baltic Sea Region Project part-financed by the European Union 2 nd Agora Meeting © 2006 Approved as Baltic 21 Lighthouse Project 15. June 2006 agora report: Overview of existing tools and methods: Market research as capacity planning tool in tourism Stepwise explanation of the market research process First results 2 Market research and customer surveys (N.I.T.)

10. AGORA - Network Sustainable Tourism Development in the Baltic Sea Region Project part-financed by the European Union 2 nd Agora Meeting © 2006 Approved as Baltic 21 Lighthouse Project 15. June 2006 First results 3 Developing sustainable tourism products (N.I.T.) agora report: Overview of existing tools and methods for developing tourism products Stepwise explanation of the product development process

11. AGORA - Network Sustainable Tourism Development in the Baltic Sea Region Project part-financed by the European Union 2 nd Agora Meeting © 2006 Approved as Baltic 21 Lighthouse Project 15. June 2006 First results 4 Labelling sustainable tourism products (N.I.T.) agora report: Overview of existing tools and methods for labelling sustainable tourism Exemplary description of 14 selected labels Appendix

12. AGORA - Network Sustainable Tourism Development in the Baltic Sea Region Project part-financed by the European Union 2 nd Agora Meeting © 2006 Approved as Baltic 21 Lighthouse Project 15. June 2006 First results 5 Strategic cooperation in tourism (N.I.T.) agora report: Overview of existing tools and methods for strategic cooperation in tourism Cooperation and sustainability Potential positive effects Critical success factors Typology Examples

13. AGORA - Network Sustainable Tourism Development in the Baltic Sea Region Project part-financed by the European Union 2 nd Agora Meeting © 2006 Approved as Baltic 21 Lighthouse Project 15. June 2006 First results 6 Sustainability Check for tourism projects (N.I.T. in cooperation with WP 2.2) … keep curious until after the coffee break

14. AGORA - Network Sustainable Tourism Development in the Baltic Sea Region Project part-financed by the European Union 2 nd Agora Meeting © 2006 Approved as Baltic 21 Lighthouse Project 15. June 2006 Next Steps Step II: Evaluate and (if needed) further develop the compiled methodologies until autumn 2006 Step III: Provide Info hub and Pilot Projects with practise orientated guidelines/tools and recommendations until summer 2007

15. AGORA - Network Sustainable Tourism Development in the Baltic Sea Region Project part-financed by the European Union 2 nd Agora Meeting © 2006 Approved as Baltic 21 Lighthouse Project 15. June 2006 Wanted!! your feedback … just now … during our conference … every time you like after this event We want to optimise the agora tools for your needs in practise; hence, your comments are crucial.

16. AGORA - Network Sustainable Tourism Development in the Baltic Sea Region Project part-financed by the European Union 2 nd Agora Meeting © 2006 Approved as Baltic 21 Lighthouse Project 15. June 2006 Thank you!