1. Making digital work for you Helen Shaw Athena Media June 13 2007

2. Embrace the future Myspace –today’s business card 180 million profiles Average age in US mid 30s Social networking – get connected Advocacy tool www.one.org Blogs/podcasts/forums/

3. Why? A third of all young people using social network tools every day Over a million Bebo profiles in Ireland 122 million Europeans online a day European average – 24 hrs a month iTunes/eBay/YouTube/Myspace/Bebo

4. What are the benefits? You can make your own content You can distribute it You can create your own audiences You can engage people You can do it all without big budgets You can build shared communities

5. Examples? www.reachout.com.au www.unicef.org www.moveon.org www.panos.org.uk www.spunout.ie

6. Digital media intelligence Check out www.epolitics.comwww.epolitics.com (e-advocacy) Jonathan Marks –critical distance blog www.loiclemeur.com (messages versus conversations)

7. Nothing to fear but …. Start with a blog – wordpress Experiment – add photos Make a myspace page Use iTunes – listen to podcasts Try your hand at your own Explore YouTube and revver.org Use it – learn –and connect