1. Business Ecology

2. The BusinessOMG & Business IT PCs, Networks, Workgroup Mail, Object Oriented Development Interoperable code / objects, CORBA IDL, Standard Objects, Standard Languages 1980 - 1990: Client / Server, Messaging, OO Analysis and Design, E-mail Interoperable Platforms – CORBA Distributed Computing, Middleware Consolidation, UML (Modeling) 1990 - 2000: Internet Business and Intranets, Common Infrastructure, Standardization IT as Services – vertical focus, SOA-C 2000 - 2010: Business Driving IT, Sustainability, Cloud Computing, Focused ecosystems Actionable Architecture – Business Ecology (BPM, GCIO, etc.) 2000 - 2010:

3. Shouldn’t IT be able to supply business that level of easy to use capability? Do you have an Electricity Department? Business Ecology  Systemic, comprehensive rethinking of business and IT  Working together to create productive and efficient organizations and ecosystems  Enables the sustainable, efficient, agile business of the 21 st century

4. IT is no longer just a datacenter, but rather an integrated and vital asset to the business Today, IT is integral to the business  IT must drive efficiency and revenue, and provide measurable, clear return on investment.  Business must have easy, seamless access to the services needed to be successful

5. Business Ecology is based on clear, easily accessible technology Sustainability Open Standards SOA BPM OMG Business Ecology Initiative Cloud

6. OMG Business Ecology Initiative BEI Premise:  IT as simply a support organization is becoming non-competitive and obsolete  IT must evolve to be an integrated partner with business.  Focused on minimizing waste and optimizing capability across business processes  IT needs to provide business focus on sustainability, business process and optimization  Replace CIO with BEO (Business Ecology Officer)

7. Business Ecology: Value Statement  Optimize Resources  People, money, energy, equipment & supplies, plant, systems, space & legacy  Create sustainable business processes  Develop location independent services  Take advantage of Open Standards  Embed IT into the Business

8. OMG Business Ecology Initiative Vision:  OMG Business Ecology Initiative (BEI) brings together customers and vendors committed to helping IT create sustainable, open business processes Mission Statement:  Ensure message of BE is well communicated and integral to OMG Programs (BPM-C / SOA-C, GCIO)  Publish examples of sustainable business processes  Communicate successful client BE initiatives  Help Organizations adopt Business Ecology and Implement Actionable Architecture concepts

9. OMG and BE  SOA-C is about capturing business processes and governing the extension of existing processes to new capabilities  BPM-C is about optimizing existing processes, finding opportunities for reuse and focusing efforts on business targets  GCIO is about finding economies in processes throughout the business that can minimize resource usage without downgrading value or efficiency  OMG standards are about amortizing costs over a larger marketplace, minimize systems interoperability and portability costs to give the business flexibility and agility

10. What is an Actionable Architecture  Actionable Architecture:  Output of business process analysis  Includes decisions that maximize value and minimize waste  Examples:  Creation, automation or termination of a business process  Movement of an automated process to the public cloud, private cloud, or in-house computing utility  Initiating governance of a process -- computing-related or not -- to lean and/or green that process  Identification of opportunities to minimize waste (of people, computing resources, electricity, water, paper, etc.)  Reuse of existing processes in new ways to support a new business capability

11. Actionable Architecture: The key to the Optimized EnterpriseOptimization Quality Efficiency Agility Leverage Scale Value Re-use Effectiveness Compliance Business Ecology

12. Example: SOA Consortium A community of business analysts and IT end-users dedicated to sharing experiences to maximize the effective transition to a Service Oriented Enterprise Optimization Quality Efficiency Agility Leverage Scale Value Re-use Effectiveness Business Ecology Compliance

13. Example: BPM Consortium A community of business analysts and IT end- users dedicated to sharing experiences to maximize the performance of business processes using BPM methodology Optimization Quality Efficiency Agility Leverage Scale Value Re-use Effectiveness Compliance Business Ecology

14. Example: Green Computing Impact Organization (GCIO) A community of business analysts and IT end-users dedicated to promoting and implementing sustainable business practices. Optimization Quality Efficiency Agility Leverage Scale Value Re-use Effectiveness Compliance Business Ecology

15. BE Value Proposition: Creating Excitement around BE Creates Excitement about All Coverage Areas Optimization Quality Efficiency Agility Leverage Scale Value Re-use Effectiveness Compliance Business Ecology GCIO BPM-C OMG SOA-C

16. Business Ecology Initiative Program Overview

17. General Manager – Business Ecology  Karen D. Larkowski  Industry Spokesperson for over 20 Years  Founder and CEO, GCIO Inc.  Executive Director, BPM-C  Executive Vice President of The Standish Group International, Inc.  National Vice President of Sales and Marketing for Brazilian based On-line Transaction Processing (OLTP) product.  Author of "Essential Guide to Object Monitors" published by John Wiley & Sons, Inc.

18. Program Elements: A Call to Action  Advisory Panel  BE Message Propagated through OMG Program Meetings  Speaking Engagements, Collateral, User Case Studies, Demonstrations, etc.  Virtual “showcase”  On-going Public Relations  On-going series of white papers, profiles and case studies* *Depending on content needs, additional fees for sponsorship of special white papers, case studies, etc. may apply

19. Sponsor Profile  BEI Sponsors are valued sponsors of an OMG Special Program (BPM-C / SOA-C, GCIO)  BEI Sponsors are committed to promoting the vision and benefits of Business Ecology and driving this message through the BEI, sponsor marketing promotions and their Special Program(s) of choice  BEI Sponsors have a technology or service that can be well promoted through the initiative

20. Virtual “Showcase” of BE Sponsor Offerings  Case Studies  Web based collection of relevant resources  Demonstrations and examples  Product and service offerings

21. 20 years experience building communities and markets Right technology & communities together NOW Right leadership team, x3! WHY OMG?

22. Downturn requires new thinking Efficiency > Green Technology in place BE BE right umbrella for related concepts WHY NOW?

23. The Business Ecology Initiative (BEI) is about enabling the sustainable, efficient, agile business of the 21 st century, especially in the context of economic turmoil

24. BE Summary: We are Ready for a Strategic BE Message Now… SOA-C Community BPM-C Community GCIO community Standards Community We are inviting valued Sponsors to join us. BUSINESS ECOLOGY MARKETING