1. Search Engine Marketing Free Traffic for Your Web Site Paul Allen, CEO paul@10xmarketing.com

2. The Significance Of The Internet 649 million users worldwide 88 million (14%) increase from previous year International markets are growing even faster than English markets Source: www.glreach.com Internet Usage Is Soaring!

3. Most Popular Online Activities Email (95%) Search Engines (88%) Source: NFO/Research

4. Top Ways to Increase Site Traffic Offer a Free Product or Service Affiliate Marketing Program Paid Search Engine Traffic Free Search Engine Traffic Email Marketing Viral Marketing

5. Search Engines: Pages Indexed As of January 2003 Google3,083,324,652 Inktomi3 billion FAST2,112,188,990 Altavista1 billion Teoma350 million Source: Online (Magazine)

6. Primary Search Results Secondary Search Results Directory Results Paid Results You Want Complicated? Where Do Search Results Come From?

7. Search Engine Referrals to Shopping Sites: 2001 - 2002

8. The Significance Of The Internet “Which Brand Has Affected Your Life The Most?” Survey Results:

9. Notice how many sites there are from this search. How many are you going to look at before you buy?

10. Notice how many sites there are from this search. How many are you going to look at before you buy?

11. Solution #1: Advertise on Search Engines through Keyword Bidding  Fast (Google: less than 15 minutes)  Easy  Increasingly expensive  Can be profitable  Free tools for finding keywords

13. “Pay Per Click” Sponsored Sites

14. “Pay Per Click” sample pricing for keywords involving conference calling.

16. Cost Per Click is Skyrocketing  Increased competition and bidding pressure Overture advertisers have more than doubled in the past two years, to approximately 95,000 Google has more than 150,000 advertisers  Minimum Bids have been imposed Overture minimum bid is now $0.10 Average cost per click increased from $0.14 to $0.31 to $0.50 in past 2-3 years

17. Solution #2: Natural Search Engine Rankings Only the top ten search engine results yield significant revenue (out of literally thousands of sites listed)  Design web site to be indexed by search engine spiders  static vs. dynamic  Flash vs. HTML  Design web pages around keywords  1 page for each keyword  3-5 word phrases are usually easiest to get top 10 rankings for

18. Search Rankings pre-Google  Title  Heading  Position of keywords on page  Repeated text  Metatags  Hidden Text  Alt Text

19. Google Changed Everything  Web design still matters  Text still matters  But what matters most? Link Popularity Page Rank of Sites Linking to You Anchor Text of Links

20. Essential Tools  Google Toolbar  Marketleap.com How Many Pages on Your Site Are Indexed? How Many Links are there pointing to your Site?

24. 10x Marketing Approach 1.Analyze the Value of Keywords How many queries per month? What is the conversion rate? 2.Evaluate the Competition How difficult will it be to get a top 10 ranking for this keyword? Are my competitors using good domain names, titles, headings, etc. Do my competitors have good backward links? 3.Create Keyword List

25. 10x Marketing Approach 4. Design Web Site Around Keywords 5. Use search engine ranking software to track rankings on Google, Altavista, Inktomi, and FAST Web Position Gold Keyster™ (Keyster.net) 6. Increase Link Popularity 18 Tactics Dual benefit of getting more links Rankings Can Improve Significantly in 3-4 months

27. Example: Ranking History For “affiliate marketing” January 2003 April 2003

28. Top Rankings Matter! Free Monthly Search Engine Traffic for the Keywords: “rental cars” “car rentals” “rent a car” Source: Free report from keyster.net Top 10 sites are getting 50% to 70% of the visitors! Marketshare Report

33. Search Engine Marketing Free Traffic for Your Web Site For a copy of this presentation or for a free keyword analysis please email me at: paul@10xmarketing.com