1. SPLA Licensing
New Products
Tips & Tricks

2. Agenda Windows Server 2008 SQL Server 2008 SPLA Managed Desktop Option
New product lineup
Transitioning
Hyper-V Licensing
SQL Server 2008
Licensing within Clusters
SPLA Managed Desktop Option

3. Windows Server 2008 Launch
March Price List – Windows Server 2008 Licenses
April Price List – Windows Server 2008 Media (DVD)
Removed:
External Connectors
Did not really fit into the SPLA licensing model – confused Service Providers
Anonymous Standard / Enterprise
Datacenter anonymous remains

4. Windows Server 2008 Launch (ct’ed)
Added:
OEM PL (for OEM version of WS08 pre-installed on the server)
Was often requested to complete the offer
Non-Virtualization offer for Standard/Enterprise/Datacenter editions
Hyper-V technology removed
Lower price
Changed:
Windows Server Web Edition remains
Use rights changes
New Activation process

5. Transition from Windows Server 2003 to Windows Server 2008
Windows Standard Anonymous $18
Windows Enterprise Anonymous $25
Windows Server 2008
Windows Server Standard $145
Windows Server Enterprise $194
Windows Web Server $10
Windows DataCenter $50
Prices are examples only – SPLA Resellers set SPLA prices
If deploying Windows Server 2003 can keep reporting WS2003 SKUs
If deploying Windows Server 2008 must report SKUs on current price list (no anonymous SKUs)
So, what’s most important with all of this is what’s the transition plan …..
If partners were licensing Windows anonymous with 2003, what are their options with 200?
The options are:
Windows Web Server on the front end and
Windows DataCenter on the backend (provided it remains anonymous)
If partners aren’t ready to deploy Windows 2008, they can keep reporting/paying for Windows 2003.

6. Internet 2003 $18 $18 Windows Standard 2003 Anonymous
Let’s finish up the “transition” topic w/ a visual of what the transition path looks like:
They are running Std Anon 2003 today on both the front end and beyond.
They are paying $18 per proc today …..
SQL Server or Proprietary App
Windows Standard 2003 Anonymous
$18
Prices given as example only

7. SQL Server or Proprietary App Windows DataCenter Anonymous
Internet
2008
Windows Web Server 2008
$10
With Windows Server 2008, they will run Web Edition on the front end which is $10 per proc
And they can run DataCenter on the back end which is $50 per proc.
If they would prefer to deploy Standard/Enterprise instead of DataCenter, they can do that, but they will need to report DataCenter and will need to use Stand/Ent in accordance with the DataCenter anonymous use rights (which means it can only be used for anonymous).
Anything not clear on that before we move to the next bit change w/ Windows which is new Activation/keys?
SQL Server or Proprietary App
Windows DataCenter Anonymous
$50
Prices given as example only

8. Hyper-V: Licensing Free Licensed Guests with Hyper-V
Windows Server 2008 Web
No Licensed Guest
Windows Server 2008 Standard
1 Licensed Guest
Windows Server 2008 Enterprise
Up to 4 Licensed Guests
Windows Server 2008 Datacenter
Unlimited Licensed Guests as you can physically run
Small Print
Free = free, as included in the price of the host OS with Hyper-V.
But you can host as many VMs on any Windows Server that supports Hyper-V as you need. You just need to License above the ‘included’ free licenses.
In fact, let’s look at Hyper-V licensing as it’s something that occasionally causes confusion.
First of all, with Hyper-V, customers are free to license as many guest Operating Systems as they need for virtual workloads. But since Hyper-V represents a virtualization role, or feature of Windows – targeted at helping customers consolidate servers and tame complexity, Microsoft therefore assumes that each license of Windows Server 2008 with Hyper-V should be able to handle a certain, pre-set, number of physical and virtual workloads as part of the cost of the operating system.
Let’s take a look at simple example. Assume that a small business really only needs a single server to meet all of their needs. Therefore, when they upgrade to Windows Server 2008 Standard, they can run as much physical workload on that server as their hardware can handle – just as with previous versions of Windows Server. But let’s also assume that they have a somewhat finicky legacy application that they rely upon fairly heavily. With Windows Server 2008 they can run a fully licensed virtual machine tasked with handling that workload as part of the licensing price for Windows Server 2008 Standard – as Windows Server 2008 Standard comes with an included license for a virtualized guest.
Then, as this slide indicates, customers with Windows Server 2008 Enterprise Edition are entitled to run up to 4 licensed guests as part of the cost of purchasing Windows Server 2008 Enterprise Edition.
Of course, as the slide indicates, Windows Server 2008 Datacenter edition allows customers to run as many licensed guests as the hardware can handle. In other words, Microsoft assumes that customers are buying Datacenter Edition for their data-center – where they will be running lots of complex workloads that will typically need full isolation from each other. As such, customers shouldn’t have to pay additional licensing feeds just to account for application complexity and isolation – which makes Windows Server 2008 Datacenter Edition an excellent choice as a server virtualization hosting platform.

9. Windows Server Web 2008 $10 per processor Front end web server
Internet facing web pages, web applications, web services
POP3 mail
Can run biz apps (CRM, ERP) & internal collaboration and portal software on same server
No limit on number of users
Can run management agents such as System Center Operations Manger (SCOM) agent
Can run database engines to support applications running in the same OS environment (SQL Server Express, Standard)
New product build
Includes standard bits, excludes code not needed for web serving
no AD/DNS, DHCP

10. Windows Server Datacenter 2008
$50 per physical processor
Allows for unauthenticated access to the server (no Active Directory authentication)
Unlimited Virtualization
In virtual machines you can run Datacenter/Enterprise/Standard/Web edition
Increased scalability, memory, quantity of processors and clustering make it a great choice for service providers

11. Windows Server 2008 SKUs Web Edition ($10 Per Proc)
4 Proc, 4G RAM
64 Bit support, 32G RAM
WSS
Scenarios: Web front-end, shared hosting, single box Dedicated Hosting
Web Edition ($10 Per Proc)
Web Edition Features +
AD, DHCP
Host + 1 VM Guest
For shared, dedicated and managed scenarios
Standard Edition ($145 Per Proc)
Standard Edition Features +
8Proc, 64G RAM
64-Bit support, 2T RAM
Host + 4 VM Guest
For high scale share or shared SMB or Enterprise scenarios
Ent. Edition ($202 Per Proc)
Can use Std or Enterprise Bits (anonymous use only)
For use as standalone DB server
Host + Unlimited VM Guests
Datacenter Anon ($50 Per Proc)
Prices given as example only

12. Typical Hosting Scenarios

13. Shared Hosting Scenario
Web front-end web servers
Database Server
Provisioning Servers
AD/DNS
WS03 Standard Anon/ Web/ Web Enhanced 
WS08 Web
WS03 Standard Anon 
WS08 DC (for Reporting)
WS08 Std (for Media)
WS03 Standard 
WS08 Standard
SQL Web or
Standard

14. Sharepoint Hosting Scenario
WS03 Web Enhanced/ WS03 Standard 
WS08 Web
WSS
Database Server
Provisioning Servers AD
WS03 Standard Anon/Web Enhanced 
WS08 DC (for Reporting)
WS08 Std (for Media)
WS03 Standard 
WS08 Standard

15. Recap
Use Windows Web Server on front end web servers for shared and dedicated
Use Windows DataCenter Edition in place of Windows Server 2003 Standard or Enterprise Anonymous on non-front end servers

16. SQL Server 2008

17. SQL Server 2008 SKUs Express Edition (FREE)
1 Proc, 1G RAM, 4G DB size
64 Bit support
DB Publish tools
SQL PHP Driver
For single box, entry level Dedicated Hosting
Express Edition (FREE)
Express Edition Features +
4 Proc, 4G RAM
Unlimited DB Size
Limited Reporting Services
For shared and dedicated scenarios
MySQL Replacement SKU
Web Edition ($25 Per Proc) NEW
Web Edition Features +
2-Node Clustering
Data Encryption
Data Compression
Backup Log Shipping
For high scale share or shared SMB or Enterprise scenarios
Standard Edition ($202 Per Proc)
Standard Features +
Up to 132 Procs
Resource Governor
Hot Add Memory & CPU Support
16 Node Clustering
Datawarehousing
Advanced BI
For high availability with SLA Requirements
Enterprise Edition ($835 Per Proc)
Prices given as example only

18. SQL Server 2008 Clustering SQL Server 2008 Editions:
Standard: Allows for 2-node cluster
Enterprise: Allows for up to 16-node cluster
When used in active-passive mode no need to report SQL processor licenses for the passive node(s)

19. SPLA Managed Desktop

20. SPLA Managed Desktop Option
The SPLA Managed Desktop option allows Microsoft partners to provide managed services on customer premises and with local installed Microsoft licenses on the customers’ Desktop or Laptop
This option also gives the partner the opportunity to rent besides Office, Visio, Project applications also the desktop operating system Windows Vista Business (N) Upgrade on the Desktop and / or Laptop it self
Requirements:
The Managed Desktop option requires the services provider to own and manage the hardware devices that are installed at the end customer site.  It is not possible for the end customer to own the device.  This is because of the potential risk for unlicensed software to remain on the desktops should the end customer and the services providers sever their business relationship
When the partner purchases the PC it needs to be preinstalled with Windows OEM licenses of either:
Windows 2000 Professional,
Windows XP Professional or
Windows Vista Business

21. Licensing SPLA Managed Desktop
The Managed Desktop option overrides anything to the contrary in the OEM EULA that says you cannot rent, loan, lease or lend. 
What that means is that if you acquire Windows Vista under SPLA, then you can provide it on devices that you then make available to your customers on rental, host or subscription basis. 
It does require you to report and pay for a monthly license for Windows Vista Business under SPLA for these devices
The license fee includes the right to rent / lease the software and the right to upgrade the underlying OEM Windows Operating System to Windows Vista Business
Pricing: Normal SPLA pricing per user / month for Office, Visio, Project (see SPLA price list)
Examples:
Office 2007 Professional Plus: $13.23 per month
Project 2007 Standard: $13.35 per month
Separate pricing for Windows Vista Business: $6.72 per month
Windows Vista Business media cost: $20.00
Special academic pricing (for schools, universities etc.) is available

22. TCO Sample Calculation
Scenario: TCO of an advanced business Desktop PC (36 months renting term)
Hardware Cost:
Dell VostroTM 400 ($ / 36) $ 14.14
(Windows Vista Business OEM included)
License Cost:
Windows Vista Business $ 6.72
Office 2007 Std. $ 13.23
Total per PC per month $ 34.09
Total per PC (36 months) $ 1,227.24
All prices as per November 2007 – subject to change

23. Recap
Use SPLA Licensing Program if you want to rent or lease Desktop PCs or Laptops to your customer
Report under SPLA Windows and/or Office based on the montly usage

24. Questions?
Thank you!