1. 11 th November 2005 Onic V. Palandjian onic@capitalconnect.gr - onic_pala@yahoo.com University of Athens Entrepreneurship Conference

2. Onic V. Palandjian - onic@capitalconnect.gr - University of Athens Entrepreneurship Conference Agenda Agenda ihavemoved summary ihavemoved summary From an idea to a startup From an idea to a startup Securing investors Securing investors International expansion International expansion Selling the company Selling the company Key takeaways Key takeaways

3. Onic V. Palandjian - onic@capitalconnect.gr - University of Athens Entrepreneurship Conference Agenda Agenda ihavemoved summary ihavemoved summary From an idea to a startup From an idea to a startup Securing investors Securing investors International expansion International expansion Selling the company Selling the company Key takeaways Key takeaways

4. Onic V. Palandjian - onic@capitalconnect.gr - University of Athens Entrepreneurship Conference ihavemoved Limited (IHM) ihavemoved Limited (IHM) IHM is an change of address notification network IHM is an change of address notification network Founded in London in 1999 Founded in London in 1999 Founding team of four (two Greeks, an Australian, an Englishman) Founding team of four (two Greeks, an Australian, an Englishman) Royal Mail Plc owns IHM since ‘03 Royal Mail Plc owns IHM since ‘03

5. Onic V. Palandjian - onic@capitalconnect.gr - University of Athens Entrepreneurship Conference Process Overview IHM database mover telephone company electricity company Banks government Supplies details via internet or Paper forms free to mover companies pay IHM

6. Onic V. Palandjian - onic@capitalconnect.gr - University of Athens Entrepreneurship Conference Notification from customers

7. Onic V. Palandjian - onic@capitalconnect.gr - University of Athens Entrepreneurship Conference New&Old Address Select Firms Enter Details Confirm How it works

8. Onic V. Palandjian - onic@capitalconnect.gr - University of Athens Entrepreneurship Conference Worldwide economic downturn Internet Boom Tech Bubble Bursts IHM milestones 1999 SEP Founded IHM Website Launch 1999 NOV 2000 FEB 1 st round Funding €4.0 Μ 2000 AUG Expansion to Germany 2001 AUG 2 nd round Funding €3.4 Μ 2003 OCT Sold IHM Sold German Subsidiary 2003 JAN

9. Onic V. Palandjian - onic@capitalconnect.gr - University of Athens Entrepreneurship Conference Agenda Agenda ihavemoved summary ihavemoved summary From an idea to a startup From an idea to a startup Securing investors Securing investors International expansion International expansion Selling the company Selling the company Key takeaways Key takeaways

10. Onic V. Palandjian - onic@capitalconnect.gr - University of Athens Entrepreneurship Conference Finding the right ingredients Team with complementary skills and common vision Team with complementary skills and common vision Location with favorable business climate Location with favorable business climate The right timing The right timing Innovative business with potential Innovative business with potential Unique Selling Point Unique Selling Point

11. Onic V. Palandjian - onic@capitalconnect.gr - University of Athens Entrepreneurship Conference June 1999 IHM sparked out of a brainstorm at a London Business School MBA project IHM sparked out of a brainstorm at a London Business School MBA project Draft business plan prepared Draft business plan prepared ihavemoved.com name identified and registered ihavemoved.com name identified and registered Limited Company incorporated in London Limited Company incorporated in London

12. Onic V. Palandjian - onic@capitalconnect.gr - University of Athens Entrepreneurship Conference August 1999 1 st business plan finalized (38 versions till sale to Royal Mail) 1 st business plan finalized (38 versions till sale to Royal Mail) Meetings with potential partners, clients and VCs who improved the concept and revenue sources Meetings with potential partners, clients and VCs who improved the concept and revenue sources startup loan of €50,000 secured from HSBC startup loan of €50,000 secured from HSBC

13. Onic V. Palandjian - onic@capitalconnect.gr - University of Athens Entrepreneurship Conference September 1999 Niko & Onic fly to London, decide to join IHM in a few hours Niko & Onic fly to London, decide to join IHM in a few hours Technology is outsourced Technology is outsourced PR is outsourced PR is outsourced

14. Onic V. Palandjian - onic@capitalconnect.gr - University of Athens Entrepreneurship Conference October 1999 founders work full-time from two flats nicknamed “silicon mews” founders work full-time from two flats nicknamed “silicon mews” leading law firm “Berwin Leighton” hired leading law firm “Berwin Leighton” hired advertising agency “Conquest” hired advertising agency “Conquest” hired all work without payment till first round funding all work without payment till first round funding

15. Onic V. Palandjian - onic@capitalconnect.gr - University of Athens Entrepreneurship Conference At work…

16. Onic V. Palandjian - onic@capitalconnect.gr - University of Athens Entrepreneurship Conference November 1999 IHM goes live on 11 th IHM goes live on 11 th FT write big article for launch FT write big article for launch

17. Onic V. Palandjian - onic@capitalconnect.gr - University of Athens Entrepreneurship Conference Pictures 6000W Public Relations Stunt

18. Onic V. Palandjian - onic@capitalconnect.gr - University of Athens Entrepreneurship Conference PR photo

19. Onic V. Palandjian - onic@capitalconnect.gr - University of Athens Entrepreneurship Conference November 1999 Amerada Gas signs first contract Amerada Gas signs first contract PowerGen agrees on first white label PowerGen agrees on first white label Articles about IHM are published in all major newspapers in UK Articles about IHM are published in all major newspapers in UK Another €80,000 invested from co-founders Another €80,000 invested from co-founders

20. Onic V. Palandjian - onic@capitalconnect.gr - University of Athens Entrepreneurship Conference Original site

21. Onic V. Palandjian - onic@capitalconnect.gr - University of Athens Entrepreneurship Conference December 1999 British Gas’ intelligence hears Amerada signed and quickly follow British Gas’ intelligence hears Amerada signed and quickly follow Received initial revenue from PowerGen white label Received initial revenue from PowerGen white label Berwin Leighton introduce IHM to CNN as an innovative start-up for a feature Berwin Leighton introduce IHM to CNN as an innovative start-up for a feature CNN is refused entry at First Tuesday’s December event CNN is refused entry at First Tuesday’s December event

22. Onic V. Palandjian - onic@capitalconnect.gr - University of Athens Entrepreneurship Conference January 2000 First Tuesday’s January event occurs First Tuesday’s January event occurs CNN films IHM’s efforts to meet VCs CNN films IHM’s efforts to meet VCs Rothschild’s VC asks for a business plan Rothschild’s VC asks for a business plan Hyundai President in Korea sees CNN feature and asks IHM for more info Hyundai President in Korea sees CNN feature and asks IHM for more info IHM is running out of money… IHM is running out of money…

23. Onic V. Palandjian - onic@capitalconnect.gr - University of Athens Entrepreneurship Conference CNN feature Jan 2000

24. Onic V. Palandjian - onic@capitalconnect.gr - University of Athens Entrepreneurship Conference Agenda ihavemoved summary ihavemoved summary From an idea to a startup From an idea to a startup Securing investors Securing investors International expansion International expansion Selling the company Selling the company Key takeaways Key takeaways

25. Onic V. Palandjian - onic@capitalconnect.gr - University of Athens Entrepreneurship Conference February 2000 IHM secures €4million in return for 25% of the company IHM secures €4million in return for 25% of the company Investors include N.M.Rothschild’s, Hyundai Corporation Investors include N.M.Rothschild’s, Hyundai Corporation MIT Media Lab & Internet Guru Dr. Nicholas Negroponte becomes an investor and advisor MIT Media Lab & Internet Guru Dr. Nicholas Negroponte becomes an investor and advisor

26. Onic V. Palandjian - onic@capitalconnect.gr - University of Athens Entrepreneurship Conference March 2000 IHM Rents first “real” office in central London IHM Rents first “real” office in central London Recruitment begins Recruitment begins

27. Onic V. Palandjian - onic@capitalconnect.gr - University of Athens Entrepreneurship Conference CNN feature April 2000

28. Onic V. Palandjian - onic@capitalconnect.gr - University of Athens Entrepreneurship Conference May 2000 ‘Say it once’ advertising campaign begins in the metro, on billboards, bus stops and on the radio ‘Say it once’ advertising campaign begins in the metro, on billboards, bus stops and on the radio Re-launch of website Re-launch of website Team is now 10 executives Team is now 10 executives Contracts with 35 companies Contracts with 35 companies

29. Onic V. Palandjian - onic@capitalconnect.gr - University of Athens Entrepreneurship Conference Advertising

30. Ad

31. Ad

32. June 2000 Launch seminar at Royal Opera House. Dr. Negroponte, UK Government’s Alex Alan guest speakers Launch seminar at Royal Opera House. Dr. Negroponte, UK Government’s Alex Alan guest speakers Team is 16 strong Team is 16 strong

33. Onic V. Palandjian - onic@capitalconnect.gr - University of Athens Entrepreneurship Conference

34. CNN feature June 2000

35. Onic V. Palandjian - onic@capitalconnect.gr - University of Athens Entrepreneurship Conference Thames signing Thames Water sign contract