1. Carl´s New Mobile Phone Halla, Gudny, Sunna og David Communication at OTS 18.10.2007

2. Our Product  The new and improved Nokia Navigator  With a built in GPS tracking system  Simple internet browser with a notification system, connected to the GPS  Users can log into specific fields, according to their interests  The membership to the fields are free

3. The Mobile Phone  Very simple design  Big buttons  Few extra features  Big screen  Extra-long lasting battery  A waterproof, headset you can wear in your ear while fishing/driving/walking  A walkie-talkie feature, max 5 participants at once, in a 500 meter radius

4. The Walkie-Talkie  Small and comfortable headset that you can wear all day long  You can talk for free to your fishing buddies (it is waterproof) as much as you like, just as long as the distance is within 500 meters  All you have to do is add your friend´s phone numbers and you chat as long as you desire, for free!

5. The GPS System  The GPS system in the phone is very simple, so anybody can use it

6. The Notification System  Connected to the GPS  Users are notified every time an event or anything interesting is taking place near them, within their field of interest. > Wine-tasting, discounts on fishing permits, stamp auctions…  The notification system then connects to the GPS System and finds the quickest and easiest way to get to the event.

7. The Navigation Button

8. The Banner-ads for Nokia Navigator

9. AIDAS  As we know, Carl is 63 years old, and does not know a lot about complex technology  But he is open-minded and is always willing to learn new things  Carl likes to take fishing trips and travel in Spain, but wants to find easier ways to find his way around and locate lesser- known fishing places

10. AIDAS  We get Carl´s ATTENTION by making a simple telephone, with features that suits his INTERESTS and adverts that capture the eye and are easy to understand.

11. AIDAS  Carl´s DESIRE is to travel and fish, and with his GPS and notification system, that makes it easier to find new places. And we want him to take ACTION in following those desires.

12. AIDAS  By using the phone in his life, and being completely SATISFIED with it, he tells others about it. His friends, family, co-workers… Carl is the perfect example that even the newest technology doesn´t have to be complicated and is certainly not just for teenagers and geeks.

13. The New and Improved Nokia Navigator …and you will never be alone