1. Web 2.0 and Marketing Pennsylvania Arts Presenters June 1, 2007 WESTAF Matthew Saunders matthew.saunders@westaf.org matthew@dogstar.org Pennsylvania Arts Presenters June 1, 2007 WESTAF Matthew Saunders matthew.saunders@westaf.org matthew@dogstar.org

2. These Slides  http://www.dogstar.org/PAP/

3. Web 1.0  Web 1.0 refers to the original iteration of Web sites.  Generally static brochure style sites  There was some movement with forums and listservs towards more interactivity  Web 1.0 refers to the original iteration of Web sites.  Generally static brochure style sites  There was some movement with forums and listservs towards more interactivity

4. What Web 2.0 Isn’t  Web 2.0 is not an upgrade to the Web  Web 2.0 is not a specific Web Site or Web Sites  Web 2.0 is not isolated  Web 2.0 is not static  Web 2.0 is not a tangible product  Web 2.0 is not an upgrade to the Web  Web 2.0 is not a specific Web Site or Web Sites  Web 2.0 is not isolated  Web 2.0 is not static  Web 2.0 is not a tangible product

5. So What is Web 2.0?  Web 2.0 is an idea, a philosophy  Ingrained in the Web 2.0 mindset is the “Social Network”  Collaboration  Interactivity  You don’t NEED to own the content in your site  It allows “EverythingCasting”  Web 2.0 is an idea, a philosophy  Ingrained in the Web 2.0 mindset is the “Social Network”  Collaboration  Interactivity  You don’t NEED to own the content in your site  It allows “EverythingCasting”

6. Social Networks  Social Networks have existed since the beginning of mankind  We all have social networks  People at work  Your friends  Your family  Your clients  Your vendors  Social Networks have existed since the beginning of mankind  We all have social networks  People at work  Your friends  Your family  Your clients  Your vendors

7. What Has the Internet Done?  The emergence of Web 2.0 has…  Extended our social networks beyond our close knit groupings  Made potential our social networks world- wide  Given us the opportunity to network with people we never could have before  The emergence of Web 2.0 has…  Extended our social networks beyond our close knit groupings  Made potential our social networks world- wide  Given us the opportunity to network with people we never could have before

8. EverythingCasting  The idea is that you can promote yourself, your brand, your company, and what you care about using online social networks.

9. What Tools Are There?  Photosharing flickr.com  Blogging blogger.com, wordpress.com, typepad.com  Videoblogging/Sharing YouTube, Blip.tv, REVVER  TWITTER  Facebook  MySpace  And you can combine them all using RSS  feeds  Photosharing flickr.com  Blogging blogger.com, wordpress.com, typepad.com  Videoblogging/Sharing YouTube, Blip.tv, REVVER  TWITTER  Facebook  MySpace  And you can combine them all using RSS  feeds

11. So, What CAN I Do With Flickr  Instant Gratification with Cell Phones  Sets  Groups  Clusters  RSS feeds  Community Collaboration  Instant Gratification with Cell Phones  Sets  Groups  Clusters  RSS feeds  Community Collaboration

13. How About REVVER?  Video Casting  Video Blogging  Video Sharing  Video Syndication  Revenue Sharing  They do ALL the heavy lifting for you  Video Casting  Video Blogging  Video Sharing  Video Syndication  Revenue Sharing  They do ALL the heavy lifting for you

15. Why YouTube Over REVVER  Huge audience  Well known name  Ease of RSS feeds  The muscle of GOOGLE behind it  Huge audience  Well known name  Ease of RSS feeds  The muscle of GOOGLE behind it

17. Well…where do I start  You need to:  Watch  Listen  Read  You need to:  Watch  Listen  Read

18. Then…  Create  Link  Create  Link

19.  REPEAT!

20. Who is online?  16-35 on sites like YouTube  +50’s are becoming increasingly prevalent  Mobile phones are becoming online access tools  Treo  Sidekick  iPhone  16-35 on sites like YouTube  +50’s are becoming increasingly prevalent  Mobile phones are becoming online access tools  Treo  Sidekick  iPhone

21. Content and Community Management Tools  So What if I Want MORE than a Hosted Blog?  Drupalwww.drupal.org  Joomlawww.jooml.org  So What if I Want MORE than a Hosted Blog?  Drupalwww.drupal.org  Joomlawww.jooml.org

23. What is Drupal?  It is a free blog, forum, Website development platform, poll, newsfeed aggregator.  Drupal can be almost anything you want it to be.  Drupal can be used to create simple sites or complex sites.  It is a free blog, forum, Website development platform, poll, newsfeed aggregator.  Drupal can be almost anything you want it to be.  Drupal can be used to create simple sites or complex sites.

24. If it is so good, why doesn’t everybody use it?  You need the following:  A server capable of handling MySQL databases  Some expertise configuring Drupal  Some expertise using tools like FTP (file transfer protocol)  Depending on how customized you want it  Designing for the Web at some level  You need the following:  A server capable of handling MySQL databases  Some expertise configuring Drupal  Some expertise using tools like FTP (file transfer protocol)  Depending on how customized you want it  Designing for the Web at some level

25. Web 2.0 Promotion  DIGG (www.digg.com)  Technorati (www.technorati.com)  De.licio.us  Eventful.com  They all use Real Simple Syndication (RSS)  DIGG (www.digg.com)  Technorati (www.technorati.com)  De.licio.us  Eventful.com  They all use Real Simple Syndication (RSS)

28. Read Other’s Content  And Comment  Comment  And Comment  Comment

29. QUESTIONS? Many thanks to Roland Tanglao of Bryght for his input on “Everythingcasting”