1. Business Name (Tag Line – Grab the ATTENTION) What would I like to buy that I can never find? What product or service would improve my life? What really annoys me? What product or service would help? Entrepreneur’s Name Grade Age

2. Business Profile Explain your business and why you selected it (MIN of 5 Sentences) You are OUTLING the business! Give the Judges / Bankers a preview of the Business Plan! Peak their interest! WHY did you selected this business? Type of Business: –Service, Manufacturing –How will you satisfy a consumer need? What will you PROVIDE to the consumer? WHY is your product / service needed in the world? Legal Structure: –Sole Proprietorship, Limited Liability Company (Use the Internet to research the different legal structures) –Why did you select this legal structure? –Limited Liability allows the owner to have full control over the business and profits without total personal asset liability. 1

3. The Opportunity Opportunity – When others SEE problems, Entrepreneurs RECOGNIZE opportunities. –List 3 ways your business fulfills a consumer need/solves a problem Think WHO? WHEN? WHY? Qualifications –List 3 reasons why you are qualified to run this business (personalize) Ex: Experience, Education, Courses, Background 2

4. Consumer Profile – Insert Name of Consumer Think of WHO will purchase your service or product.. By Location –The LOCATION of your consumer. Where do your customers live, work, go to school, or shop? By Population –[The age, gender, occupation, and education of your customers] By Personality –[The general personality, lifestyle, sports, hobbies & other fee time activities, music preferences, etc –Write about your CONSUMERS Personality By Behavior –[Purchasing patterns and buying behavior What brand preferences? Does he/she always shop at the same store, do they have brand loyalty Looking for a deal? Buy the BEST? By Income –[Economic factors such as household income, family composition and size, and purchasing behavior (impulsive cash or cautious credit card purchases). ] Photo of a consumer 3 Personalize YOUR Consumer! Give him/ her a name!

5. Competition Competitive Advantage List 2 reasons why customers will purchase your product or service over your competitor’s. Ex: Quality, Location, Selection, Service, Speed / Turnaround / Price (Review the next slide for examples of competitive advantage) CompetitorPriceQuality Greatest Strength Greatest Weakness YOUR BUSINESS $ [ex. Local seller] $ [ex. National chain] $ 4 Go beyond LOWEST PRICE

6. Example of Competitive Advantage Quality – Can you provide higher quality then competing businesses? Location – Can you find a more convenient location for customers? Selection – Can you provide a wider range of choices? Service – Can you provide better, more personalized customer service. Speed / Turnaround – Can you deliver your product or service more quickly than the competition? Price – Can you offer a lower price than your competition?

7. Marketing Mix Product: –What is the product? –Describe the product (packaging) (size) (time) (quantity) –Explain the benefits and features of product Place: –Where? –Why did you chose this place? –Benefits of the Place? –Availability? 5

8. Marketing Mix Price: –What is the Price? (How is one unit defined?) –Explain why you chose your price –Tip: “Price should also reflect your business vision.” Promotion: –Advertising, Publicity and Promotional Items –What promotional materials will you use? –How will these materials benefit your business? –Remember: $250 TOTAL start up budget

9. My Marketing Plan PhaseMethodDescriptionCost Awareness What tactics will you use to get consumers to know you exist? Flyers, Ad’s, Business Cards, Posters, Press Release Where? How many? When? How much will it cost? Purchase How are you going to get the consumer to TRY your product / service? What tactics will you use to motivate people to buy your product/service? Coupons / Invitations Where? How many? When? How much will it cost? Retention How will you get your consumers to come back or refer your product or service? How will you build a long term relationship and get them to return? Frequent Customer Card? Thank you Notes, B-Day Cards Where? How many? When? How much will it cost? 6

10. Economics of 1 Unit (Chapter 9) (Retail/Wholesale Businesses ONLY) Definition of One Unit Selling Price per Unit$ (A) COGS Per Unit$ (D) Variable Costs Per Unit (outgoing shipping, packaging, commissions) $ (E) Total Cost of Sales (D+E)$ (F) Gross Profit Per Unit (A-F)$ 7 SKIP THIS SLIDE

11. Cost of Materials/Direct Labor (For Service and Manufacturing Businesses ONLY) Definition of One Unit Cost of Sales Per Unit Direct Labor (Labor Cost per Hour) (A) Time (in hours) to make 1 unit (B) Direct Labor Cost Per Unit (A)*(B) (think employee) Total Direct Labor Per Unit Material DescriptionCost/Total QuantityCost Per Unit ($) Total Material Cost Per Unit Variable Costs Per Unit (shipping, commission, packaging) $ 0 (all A-214 businesses) Cost of Sales Per Unit (labor +material+vc) 8 This SHOULD be the SAME UNIT as in your competition slide “Be Consistent”

12. Economics of 1 Unit (For Service and Manufacturing Businesses ONLY) Definition of One Unit Selling Price per Unit(A) Direct Labor Per Unit(B) Materials Per Unit (C) Total COGS Per Unit (B+C) (same as previous slide – cost of labor / materials) (D) Variable Costs Per Unit (outgoing shipping, packaging, commissions) $ 0 (E) All A-214 businesses enter $0 Total Cost of Sales (D+E(F) Gross Profit Per Unit (A-F) 9 This SHOULD be the SAME UNIT as in your competition / cost of materials slide

13. Time Management Plan Business Schedule for a Typical Week (Based on 168 hours) EntrepreneurshipTime spent on YOUR Business School HoursSchool Schedule Work Hours (ex.part time job) or if you don’t work – time spent Church, Volunteer, Youth Group, Band, Sports, Clubs) Details!! List the time requirement for each activity Free-Time Hours – give examples (Internet, Gaming, Socializing, Knitting, Paintball, Hunting) 10

14. Average Monthly Fixed Costs Type of Fixed CostMonthly Cost Entrepreneurial Stipend$ Insert % of the year end profits utilities$ salaries of employees$ advertising$ Marketing Materials insurance$ interest$ rent$ depreciation$ Other (include Internet, cell phone)$ Internet Total Monthly Fixed Costs$ 11 KEEP in Mind the $250 Start Up Budget

15. Sales Assumptions What are the assumptions that inform your projections? –My target market is (Insert Location) which has a population of (Insert NUMBER) with (INSERT %) of consumers have a need for (Insert your Product) –The Size of market is (Size of Market * % of Population) –Full capacity ( How many consumers or products will you need to serve / sell to achieve full capacity? How much time can you spend (see time management slide)? Do you have help? –Seasonality When is the busiest time of year for you, your industry? –Time to develop a brand presence and establish customer base (ie. No business sells at full capacity immediately) 12 THINK Neighborhoo d or Rock Hill High / Castle Heights Pick a Location!

16. Monthly Sales Projections (Chapter 13) MonthUnits Sold January February March April May June July August September October November December Total = (Double click on chart to add information) Monthly Break- Even Units Monthly Fixed Costs/Gross Profit Per Unit 13

17. Selling Price Per Unit$ (A) # of Units Sold (B) Total Sales (A*B)$ (C) Total COGS (COGS per unit * B)$ (D) Other Variable Costs (Other variable costs per unit * B $ (E) Total Variable Costs (D+E)$ (F) Gross Profit (C-F)$ (G) USAIIRDO (Yearly) (Fixed Cost * 12)$ Other Costs/Unforeseen$ Total Fixed Costs ( Same as USAIIRDO)$ (H) Profit before Taxes (G-H)$ (I) Less Estimated Taxes @25% (I *.25)$ (J) Net Profit (I-J) Projected Yearly Income Statement 14

18. Start-up Investment Entrepreneurial hours needed for start-up (A) Wage I pay myself (B) Total start-up time investment (A*B) ItemWhere I will buy this?Cost of Item CASH RESERVE covering 3 months of fixed costs Estimated TOTAL START-UP INVESTMENT 15 KEEP in Mind the $250 Start Up Budget 1 st 2 nd 3rd

19. Return On Investment Return on Investment (ROI) ( Yearly Net Profit ÷ Start-up Investment X 100 For every $1 dollar invested, my business earned : InvestmentReturn SavingsRate & Location CD Stock Market Entrepreneur 16 Research the RATE OF RETURN / Current RATE of these on the INTERNET!!! Need to be REAL Numbers

20. Social Responsibility Plan Describe how your business will give back to the community or support a cause in which you believe Explain how you will incorporate social responsibility into your marketing plan McDonald’s 17 REAL Cause THINK – “How will be Social Responsibility Plan HELP both the COMMUNITY and my BUSINESS

21. Business & Educational Goals Business -SHORT TERM Goals -Increase consumers, experience, education, -Long TERM goals -Service, selection, time Educational SHORT TERM Goals: High school goals – classes, grades, attendance, clubs, sports, organizations. LONG TERM Goals: Higher education? What school? Include a picture. Training? Travel? 18 Set “SMART” GOALS S – Specific – The goal statement is precise and explains what hope to achieve in detail. M – Measurable – is clear and can be evaluated. A – Attainable – is realistic, yet offers a challenge R – Relevant – is meaningful and important to your business and personal life. T – Time-Bound – has a time frame and includes a completion date. A Great SLIDE to add PICTURES

22. [Enter your mission statement (or slogan if applicable)] Thank you for your consideration of [Enter company name] 19 A Great SLIDE to add PICTURES