1. User-generated content and its business Quentin Désert Antonin Subtil

2. Plan Overview – Websites overview – Games overview Legal aspects Business models

3. Introduction Web 2.0

4. Overview

5. Websites Overview

13. Games Overview

20. Legal aspects

21. Creative Commons licenses 4 conditions: Attribution (by) NonCommercial (nc) No Derivative Works (nd) ShareAlike (sa) 6 contracts (CC 2.0): Attribution Attribution, No Derivative Works Attribution, NonCommercial, No Derivative Works Attribution, NonCommercial Attribution, NonCommercial, ShareAlike Attribution, ShareAlike

22. Legal aspects Free music 2 licenses: Creative Commons Free Art license Only albums (no samples) Artists can receive donations Music can be removed: Stays in P2P networks Still protected by CC license Possible future contract with record company

23. Legal aspects Share YOUR photos Photos taken by the user Creative Commons licenses Photos must be filtered No commercial purposes: personal use Flickr’s users must give themselves the rules of what can be uploaded

24. Legal aspects Creator of litigations Videos don’t have to be from the user > Complicated policies Videos cannot be downloaded Videos are by default under a classic copyright (nothing can be done with it) Duration limited to 10min and size to 100MB Agreements with big studios: Warner music, CBS, Universal, Sony Videos can be removed Videos can be broadcasted for free, with sharing of advertising incomes The JASRAC case

25. Legal aspects Owner of millions of medias? Personal web page: videos, photos, music, text Non-exclusive license, without any copyright (but user still owner of the content) Visitors allowed to only display the content on MySpace, and for personal use Forbidden content and commercial use are forbidden The license ends when the content is removed Fox Interactive Media (owner of MySpace) is authorized to use and modify the content

26. Legal aspects Mod’s ownership: the Counter- Strike case Minh Le creates Counter-Strike (CS) from Half-Life (HL) engine for free, and for fun Huge success > advantage for Valve (HL must be bought for CS) Valve hires Minh Le to work on CS > Valve gets CS ownership CS is free until adoption of Steam (DRM service) > CS costs now $10 (then CS Source for $20)

27. Business models

28. Advertisement Myspace is a free service, unlike WordPress (free product) or Over-blog (fee service). It makes money by advertisement (displaying ads and having people clicking on them). How can they do to show as many ads as possible ? More users (more content)  being free  invite people  offer many services Improve communities (more visitors) Invite to visit related blogs (stay longer on myspace’s pages)  Tags  Comments (with link to blogs)  Categories  Ad for other blogs  Friends list

29. Business models Free & fee

30. Business models Sharing with artists

31. Thanks. Now time for reviewer, and open discussion.