1. Blog Law Panel Martin Schwimmer Schwimmer Mitchell Law Firm The Trademark Blog www.schwimmerlegal.com

2. One Blogger’s Perspective -Structure of the law blogosphere -Blogs as marketing tools -RSS as a ‘next big thing’ -Careful going after blogs -A higher purpose for blogs

3. Structure of the Blogosphere Small firms, professors, law students and large firms blog. PubSub Law List LexBlog Law.com Robert Ambrogi Legaline.com

4. Aggregation and Group Blogs Volokh Conspiracy Between Lawyers Re(think) IP Law.com network

5. Blogging Policy Consistency w/ other electronic media Corporate confidentialitiy Respect Accountability (no anonymity) Comments are edited Terms are memorialized

6. Are Blogs Effective Marketing Tools Yes.

7. RSS Really Simple Syndication RSS Aggregators / Newsreaders Web-based RSS Readers are a preview of the ‘Daily Me’

8. Going After Blogs Don’t send a demand letter you don’t want posted on the Internet.

9. A Higher Purpose Open-source legal annotation

10. Are Blogs Advertising? Maybe, maybe not, it depends. Hilden: Are Lawyers' Blogs Protected by the First Amendment? Why State Bar Regulation of Law Blogs As "Advertising" Would Be Elitist and Reductive- FindLaw

12. The Trademark Blog www.schwimmerlegal.com Schwimmer Mitchell Law Firm