1. Enabling Enterprise Location-Based Services Today Oracle Application Server 10g and Sprint Business Mobility Framework Philip Darringer and Steve Myers

2. Agenda Motivation Oracle Application Server 10g Sprint Business Mobility Framework Joint Solution Demonstration

3. Analysts Concur: Enterprise Mobility and LBS “Between 2004 and 2009, 65% of enterprises will deploy wireless applications to their mobile-oriented workforce (e.g., sales, services, delivery, etc).” -- Meta “By 2010, 80% of key business processes will involve the exchange of real-time information involving mobile workers.” -- Gartner “IS organizations spent up to 5% of their budget on mobile applications in 2003; this percentage will double by 2007.” -- Gartner “Total revenue garnered from these services may exceed $3.6 billion by the end of the decade. The largest segment of this will be enterprise services, used to track employees and assets in the field.” -- ABI Research

4. How is LBS used? Managing assets, machines Remote asset management Asset tracking/RFID Device management Managing people Workforce Mobility solutions Field sales/services automation Managing both Integrated fleet management/intelligent transportation Reaching beyond the enterprise Emerging Broadband Wireless Citywide or enhanced campus communications

5. Which companies use LBS? Installation Services Large field service force over wide geographic area Requires efficient dispatch and routing Schedule changes over course of the day Inspection Services Similar to above but field force often needs driver assistance Repair Services Most dynamic as routes are often new to drivers, emergency calls frequently added throughout day Emergency Dispatch Key to customer satisfaction, business reputation, lifesaving Benefits: finding remote site quickly, sending closest resource, having constant access to location of mobile resources

6. Oracle Application Server 10 g

7. Service-Oriented Architecture Develop Orchestrate Deploy Secure Access Integrate Manage Analyze

8. Extend the Reach of your Enterprise Applications with OracleAS Wireless Provide voice access with VoiceXML Track engineers with mobile positioning Notify employees/users with SMS Provide mobile browser access with PDAs Oracle Application Server Wireless ERP Database CRM Track shipments with RFID

9. Location-Based Services with OracleAS Wireless Location information enables more efficient business processes Manage location of customers, users, assets, etc. Use mobile positioning to dispatch nearest field engineer Provide users with mapping and driving directions Support for hosted and non-hosted content Host your own data or use ASPs for geo-content Example: Retrieve customer locations from Oracle Spatial and overlay them on a map from Microsoft MapPoint Easy to integrate with existing systems Integration with Oracle Spatial and Oracle AS MapViewer

10. Oracle LBS Architecture Positioning Provider (Sprint) Positioning Provider (Sprint) Internet Services Spatial DB + Spatial Business Data Spatial DB + Spatial Business Data MapViewer Enterprise Applications LBS Applications ServicesOracle ProductsApplications Legend: Oracle Services (Mapper, Router, Geocoder) Oracle Services (Mapper, Router, Geocoder) OracleAS 10g Wireless LBS Other Content Provider (MS MapPoint, MapQuest) Other Content Provider (MS MapPoint, MapQuest)

11. OracleAS Wireless LBS Features Integration with positioning providers GPS or network-based (MPC) Privacy framework Location-based alerts Events triggered by entering/leaving region Patented algorithms to reduce polling Content provider abstraction layer Application is decoupled from content provider Support for Oracle eLocation, MS MapPoint, MapInfo, Webraska Dynamic provider selection, failover Content aggregation Combine local business data with external content Example: overlay store locations on map from MS MapPoint High-level APIs No spatial or GIS knowledge required Java, JSP TagLibs, Web Services, J2ME, PocketPC Integration with JDeveloper WDK (Wireless Developer Kit) Offline support Synchronize maps, driving directions, points-of-interest to PocketPC/J2ME devices

12. Announced Network Enhancements Increase the “Power” of Mobility As data speeds increase, the enterprise’s opportunity to realize the benefits of mobility skyrockets, resulting in more complex wireless deployments, consumption of more wireless services and requiring new management situations.

13. The Sprint Business Mobility Framework SM meets the challenge of mobile-enabling the real-time enterprise + High Speed Data Network + Nationwide Footprint + Wireless and Wireline Integration + Choice of Mobile Operating Systems + Large choice of end user devices + Single Standards-based set of web services + Pre-certified infrastructure + 22 million existing subscribers = New standard in mobile enablement technology Presence Location SMS Voice Alerts Privacy Opt-In Cell Location AFLT Location A-GPS Location Alerts geoFence presenceFence

14. Comparing LBS technologies The best LBS providers combine more than one technology to ensure that a broad range of user requirements can be supported with consistency Completeness of Solution Accuracy AFLT AFLT – Advanced Forward Link Trilateration GPS – Global Positioning System AGPS – Aided GPS AGPS AFLT + AGPS Improving Performance Cell/ Sector Center

15. Privacy protection is tightly engineered into the SBMF Telecommunications Manager Portal

16. Sprint BMF Sprint Device OracleAS Wireless Privacy Framework Applications Positioning Tracking Location-Based Alerts Mapping Driving Directions Business Directory Wireless Network OracleAS Wireless and Sprint BMF Deployment ParlayX Gateway ParlayX

17. OracleAS Wireless and Sprint BMF Demonstration

18. A Q & Q U E S T I O N S A N S W E R S