1. Copyright © Siemens Enterprise Communications GmbH & Co KG. All rights reserved. Schutzvermerk / Copyright-Vermerk Greek ICT Forum Business ICT and Telecom Management Καταλύτες για επιχειρηματική ανάπτυξη Copyright © Siemens Enterprise Communications GmbH & Co KG. All rights reserved.

2. ICT ForumΟκτώβριος 2007Γιάννης Γούσης Siemens Enterprise Communications Business, IT and Communications Agenda Communication for the open minded  Today’s Communications challenges  Market trends  Build value with Open Communications  The principles of Open Communications  What makes us different

3. ICT ForumΟκτώβριος 2007Γιάννης Γούσης Siemens Enterprise Communications Today’s Communications Challenges Unacceptable Operations and Support Costs  Multiple interconnected PBXs  Meshed networks and complex routing  User licenses tied to sites  Proprietary hardware and devices Comm. Platform with Applications Voice Network  Premise-Based Hardware Model  Expensive, Disparate Voice Networking  Distributed Applications Increasing Mobility Essential for Business Need to Modernize Business Processes and Team-Working Need to Converge IT and Comms Domains Human Middleware Voice Domain Mobile Domain IT Domain The Communication Dilemma: Fragmented Communications

4. ICT ForumΟκτώβριος 2007Γιάννης Γούσης Siemens Enterprise Communications  Highly distributed organizations and multiple time zones  Additional remote workers due to social and environmental pressures  Virtual companies as organizations outsource non-core functions  Increasing difficulty to find and perpetuate differential advantage  Focus on Total Cost of Ownership  Continuous productivity and business process efficiency improvements Market Trends The changing worlds of business and communication Business TrendsTrends in Communication  SIP……  SOA…..  Hosted, managed  Proliferation of the Internet and IP  Multi-tiered convergence: Devices, networks, and applications  Increasing reliance on mobile  Reprise of standards – SIP  Service Oriented Architecture  Increasing managed service spend, outsourcing and hosting  Growth in IT ‘Consumerisation’  Security and continuity become vital to all organizations

5. ICT ForumΟκτώβριος 2007Γιάννης Γούσης Siemens Enterprise Communications Sustainable value through an Open Communications approach ‘ ‘ Vision Where do you want to go? Strategy What are your choices? Execution How will you get there? LifeWorks Know the future of communications Open Communications Communication for the open minded ‘ ‘ OpenPath Our elegant and logical path to Open Communications

6. ICT ForumΟκτώβριος 2007Γιάννης Γούσης Siemens Enterprise Communications Open Communications Intuitive, mobile and synchronized communications Services Ecosystem OpenPath Open Communications Voice Communications Mobile Communications IT Communications The Seven Principles of Open Communications Unified Communications  IT-based Communications  Fixed Mobile Convenience  Business Process Integration  Rich User Experience  Business Continuity & Integrity  Open Service Delivery 

7. ICT ForumΟκτώβριος 2007Γιάννης Γούσης Siemens Enterprise Communications From Phone Dialup Laptop Automatic RulesFrom PC Fax Messages Voice Messages Email Messages Short Message Service Unified Communications (UC) Intelligence in Communications 7

8. ICT ForumΟκτώβριος 2007Γιάννης Γούσης Siemens Enterprise Communications The Outlook TM User Interface

9. ICT ForumΟκτώβριος 2007Γιάννης Γούσης Siemens Enterprise Communications  Unification of all relevant business communications (voice, e-mail, video, mobile and IM) into a simple, seamless experience  Presence & rules-based communication This means… 1. Unified Communications  Productivity gains through simplified access to information and resources, managed availability and collaboration  One & done communication  Evolving, best of breed technology The value to your organization is Our proof points  OpenScape, the leading and most flexible unified communication suite  Unified devices & clients, including OpenStage “The collaborative efforts between Microsoft and Siemens will deliver a simple and flexible path to a complete range of unified communications solutions.” Anoop Gupta, Corporate Vice President

10. ICT ForumΟκτώβριος 2007Γιάννης Γούσης Siemens Enterprise Communications IT based Communications: What if you were able to..?  Have a Data-Center Deployment Model  With a truly Open System Architecture  And a Global User Licensing Model  That is able to Integrate with your Business Applications  That Provides Smooth Migration and Investment Protection for your Current Network  And Costs You Less to Operate and Maintain

11. ICT ForumΟκτώβριος 2007Γιάννης Γούσης Siemens Enterprise Communications HiPath 8000 Delivering Transformation  Multiple interconnected PBX Nodes  Proprietary hardware and software  Premises-based  Users tied to sites  Meshed networks  Converged IP Network  More open / standards  Regional with remote branches  Central or site specific applications  Open SIP Softswitch  Data-Center Deployment  Centralized Applications  Carrier-class Resiliency  Global User Licenses  Users have rich media IP SIP Traditional PBX TDM Communications Virtualized Open Communications Distributed Converged VoIP IP Management NightmareManagement Dream HiPath 8000

12. ICT ForumΟκτώβριος 2007Γιάννης Γούσης Siemens Enterprise Communications HiPath 8000 – Support for Infrastructure, Applications, and Business Processes Applications Business Support Processes Your Business Process WebSphere SAP with Presence Contact Center – ProCenter or Genesys Mobile Presence Productivity – ComAssistant S Presence – OpenScape Messaging – Xpressions Network Management Infrastructure Gateways Attendant SIP Phones SIP Clients Media Servers HiPath 8000 Border Proxy / CAC PBXs, IP PBXs Networked HiPath 8000s

13. ICT ForumΟκτώβριος 2007Γιάννης Γούσης Siemens Enterprise Communications  Communications as a data center-based application  Centralized design  Embracing and developing standards, including SIP and SOA This means… 2. IT Based Communications  Reduced total cost of ownership  Carrier-class scalability, security & resiliency  Improved network management & control  Standards based – no vendor lock-in The value to your organization is Our proof points  HiPath 8000, the leading SIP-based soft switching solution  Development of HiPath 2000/3000/4000 to support SIP-based applications  SOA based applications “HiPath 8000 is an example of SIP at its finest. It supports everything we tried that uses SIP, and its flexibility demonstrates what can be done when a company tries to follow the standard.” Wayne Rash, InfoWorld

14. ICT ForumΟκτώβριος 2007Γιάννης Γούσης Siemens Enterprise Communications Interworking – CorNet IP, Q.SIG and SIPQ Common Management SystemsHiPath Services and Support HiPath Portfolio Applications, Real-Time IP systems, Gateways and Devices Real-Time IP Systems HiPath 8000 HiPath 5000 HiPath 4000 HiPath 3000 HiPath 2000 Endpoints Applications Unified Communications Contact Center Meta Directory Specialized Solutions 3 rd Party Other G / WsRG 8700HiPath 4000HiPath 3000 Gateways HiPath 2000 HiPath BizIP

15. ICT ForumΟκτώβριος 2007Γιάννης Γούσης Siemens Enterprise Communications HiPath Applications Portfolio Unified Com, Contact Center, Security and Specialized Solutions Unified Com. Mobile Enterprise HiPath 2000 HiPath 3000 HiPath 4000 HiPath 5000 HiPath 8000 Other Competitive Systems Real-Time Communications Development Platform Contact CenterSecuritySpecialized Solutions 3 rd Party  Open, Multi-Vendor Support  Presence-Enabled  Process-Integrated  Preference-Based  HiPath OpenScape  HiPath Xpressions  HiPath MobileOffice  …  HiPath ProCenter Suite – Packaged Solutions  Customer Solutions  Physical, Logical  HiPath SIcurity Cards  HiPath DirX  ID Access Management  HiMed  HiPath EMS  HiPath Hospitality  HiPath Trading  …  Utilize Open Interfaces and Development Tool Cases

16. ICT ForumΟκτώβριος 2007Γιάννης Γούσης Siemens Enterprise Communications IT and Communications, Healthcare

17. ICT ForumΟκτώβριος 2007Γιάννης Γούσης Siemens Enterprise Communications HiMed... more than just communication and billing of services Patient internetVideo on Demand Telephone entertainment Intranet Nurse call alarm infotainment care, organisation, logistic around the patient Terminal Server (Citrix, WTS) SmartCardintegration Of existing applications (e.g. HIS, hospital information system) TV / Radio Building technology

18. ICT ForumΟκτώβριος 2007Γιάννης Γούσης Siemens Enterprise Communications Entertainment – Internet for patients entertainment and billing of services Patient internet LAN / WLAN Access and billing involving the pay machine K800 Cockpit 15’’ MultimediaPatient’s Notebook

19. ICT ForumΟκτώβριος 2007Γιάννης Γούσης Siemens Enterprise Communications Infotainment - Intranet/Alerting/Nurse call care, organisation, logistic around the patient Intranet / alerting / nurse call intranet / services MediSet DAKS - Alerting Nurse call - integration alerting / nurse call Cockpit 15’’ Multimedia

20. ICT ForumΟκτώβριος 2007Γιάννης Γούσης Siemens Enterprise Communications Integration - SmartCard/Citrix/building technology Integration in existing applications SmartCard / Citrix, WTS / building technology HIS Smart Card Employees / - id-card Access to patients file Citrix / DirX Building technology / room control

21. ICT ForumΟκτώβριος 2007Γιάννης Γούσης Siemens Enterprise Communications HiMed... more than just communication and billing of services Patient internetVideo on Demand Telephone entertainment Intranet Nurse call alarm infotainment care, organisation, logistic around the patient Terminal Server (Citrix, WTS) SmartCardintegration Of existing applications (e.g. HIS, hospital information system) TV / Radio Building technology

22. ICT ForumΟκτώβριος 2007Γιάννης Γούσης Siemens Enterprise Communications Oracle Teleware AVST Avaya Mitel Networks Interactive Intelligence NEC Ericsson Nortel IBM Cisco Systems Microsoft Siemens Alcatel Gartner Magic Quadrant for Unified Communications 2006 Ability to Execute VisionariesNiche Players ChallengersLeaders Source: Gartner, June 2006 Completeness of Vision Analysts and industry experts recognise our ability to deliver Open Communications today “OpenScape is the most mature and open UC product in the market today” Gartner Magic Quadrant for Unified Communications 2006 ‘ 2006 Internet Telephony Magazine Product of the Year OpenStage “We found that the HiPath 8000 is an example of SIP at its finest. It supports everything we tried that uses SIP, and the HiPath 8000's flexibility demonstrates what can be done when a company really tries to follow the standard.” – Wayne Rash, InfoWorld 2005 Rated “Very Good” SIP-PBX Rated #1 InfoWorld

23. ICT ForumΟκτώβριος 2007Γιάννης Γούσης Siemens Enterprise Communications Who is Siemens Enterprise Communications? Frost & Sullivan Enterprise Telephony Market Leadership Award, 2006 Siemens Enterprise Communications is one of the world’s leading vendors of Open Communications solutions for enterprises of all sizes Sales (For Enterprise, FY 05/06) €3.337 bn Employees worldwide 15,000 Worldwide presence80 countries

24. ICT ForumΟκτώβριος 2007Γιάννης Γούσης Siemens Enterprise Communications Siemens Enterprise Communications in Greece  Well established Process Asset Library  R+D Software Development  Sales & Service  Siemens Tele Industry SA HiPath Production Factory  580 Employees Worldmarket activities