1. Harvard Method for Business Cases Case : The Economist System v 3.0 Up date Jan.14.2005 e-Commerce Core Team General Background The Core Situation The Key Players The Key Events Chronology Relationships Courses of action Recommendations

2. The Economist System v.3.0 H arvard Method for Business Cases General Background The Core Situation The Key Players The Key Events Chronology Relationships Courses of action Recommendations Internet explosion Customer habits Competitive strategy Channel development Value chain integration Industry change UVN2 Convergence cyberEconomy

3. Harvard Method for Business Cases General Background The Core Situation The Key Players The Key Events Chronology Relationships Courses of action Recommendations Incumbents reaction New entrants Promoting someone else’s business Negotiation power goes to the customers Financial services as Commodities Globalization of The World Economy NAFTA, UE.APEC USA, CHINA,INDIA,BRAZIL, RUSSIA Coca Cola Microsoft GM ESSO

4. e-Commerce Core Team Harvard Method for Business Cases General Background The Core Situation The Key Players The Key Events Chronology Relationships Courses of action Recommendations The economists and the economist engineering bankers Other Financial Institutions Vendors ISP B2B e-Commerce B2C e-Commerce ( to see : TES representatives E-commerce core team )

5. Harvard Method for Business Cases General Background The Core Situation The Key Players The Key Events Chronology Relationships Courses of action Recommendations Free internet access Free applications The one million user The B2B dominance The PC & Internet market 12% growth Knowledge is wealth Economics : Science of Power Lecturers & Students of Economics as a user and partner

6. e-Commerce Core Team Harvard Method for Business Cases General Background The Core Situation The Key Players The Key Events Chronology Relationships Courses of action Recommendations Arpanet Tes v 1.0 (70-90) EDI EDI - VAN’s Internet Tes v 2.0 (91-2000) e-Commerce e-Business Internet II Tes v 3.0 (2001-... ) cyberEconomy

7. Harvard Method for Business Cases General Background The Core Situation The Key Players The Key Events Chronology Relationships Courses of action Recommendations Secure relationships Third party certification Mergers Wall-Mart/AOL The initial entrant advantages The clients retention through sticky sites Content management to overcome lower client’s loyalty Interactive & Corporate software service

8. e-Commerce Core Team Harvard Method for Business Cases General Background The Core Situation The Key Players The Key Events Chronology Relationships Courses of action Recommendations Act fast Act safe Gain trust Add value Keep changing Release TES corporate software

9. e-Commerce Core Team Harvard Method for Business Cases General Background The Core Situation The Key Players The Key Events Chronology Relationships Courses of action Recommendations Use a core team High level of general skills High technological backgrounds Deep business conscience Never forget : e-Commerce is finally about commerce And Release TES on line v 3.0 According to the next : 10 to 26 slides

10. Knowledge is Wealth TES on line in action is just in time to learn economics making a wealth TES on line v 3.0 Project Integration To see & download www.civ.clwww.civ.cl (news)

11. Project Development and Deployment ( To see www.civ.cl news)www.civ.cl Project Integration Of TES V 3.0 Intranet_Internet Configuration Network e-Commerce Core Team in Chile TES - UTEM

12. e-Commerce Core Team by TES modules Compliance Consulting Project Development and Deployment Project Integration 10 TES modules www.ciberutem.com/tes

13. e-Commerce CAIFE Core Team Compliance Consulting Data Center Consulting CAIFE/TES V 3.0 Project Development and Deployment Project Integration

14. Knowledge is Wealth : TES in action is to learn Economics making a Wealth Compliance Consulting Data Center Consulting Project Development and Deployment e-Commerce Consulting Development and Monitoring Project Integration TES v 3.0

15. The Economist System Culture Project Integration Tes v 3.0 Economic knowledge is wealth. Integration of the broad knowledge regarding e-Commerce and the construction of a business platform. Cohesion of the general concepts from the market and it’s integration with The Economist System culture and strategic fit Combination of the traditional technological skills in synergy with non-traditional skills for the proper e-Commerce ground. Global and local integration of the capacities, vendors, contents and consumer attitudes and culture For that reasons TES is a philosophy of communication between the economist and the Economy as a whole by means of the system approach, Economic Science, computer methods and the industrial engineering support ( see: Tes in action, slide 10 )

16. Broad Knowledge Core Team Project Integration Tes v 3.0 Integration of the broad knowledge regarding e-Commerce and the construction of a business platform. Cohesion of the general concepts from the market and it’s integration with The Economist System culture and strategic fit Combination of the traditional technological skills in synergy with non-traditional skills for the proper e-Commerce ground. Global and local integration of the capacities, vendors, contents and consumer attitudes and culture Mentoring and Leadership Create New Forms of Value Knowledge Management Project Development/ Deployment Compliance Consulting Data Center Consulting E-Commerce Consulting and monitoring

17. Integrated e-Commerce Core Team Take the knowledge gathered by the team and integrate it into a physical product deployable to the business and to the clients Support the projects construction based on the input provided by the team and constantly revisiting the entire project for improvements and regular upgrading and redesigning Project Development and Deployment TES V 3.0

18. Development e-Commerce Core Team Technological integration Solution design Vendor management Physical construction Knowledge import/export Success transfer Web page : www.ciberutem.com/tes www.ciberutem.com/tes Construction - Deployment Maintenance - Upgrading Take the knowledge gathered by the team and integrate it into a physical product deployable to the business and to the clients Support the projects construction based on the input provided by the team and constantly revisiting the entire project for improvements and regular upgrading and redesigning Project Development and Deployment

19. Core Team- TES Representatives Compliance Consulting Provide absolute confidence and trust, warranting that what is being done is being done on a widely accepted basis of technological and procedural security Trust is assured both to the external and to the internal clients. Both the business and clients are being secured by prevention and control.

20. e-Commerce Core Team Global regulations Federal regulations Local regulation Third party certification Security concerns bank policies New required controls Special audits Special task Compliance Consulting Provide absolute confidence and trust, warranting that what is being done is being done on a widely accepted basis of technological and procedural security Trust is assured both to the external and to the internal clients. Both the business and clients are being secured by prevention and control. It is by means of Intranet corporative TES software v 3.0

21. CAIFE e-Commerce Core Team Provide the operational support to the Internet based business platform in the shape of the currently operating data center applications and systems that will sustain each clients operation Inform the current constraints in terms of transactional capacities and provide highlights to overcome such constraints,suggesting possible solutions in the applications platform *CAIFE :Center of Analysis and Information on Finance and Economy Data Center Consulting (CAIFE)*

22. Data Center e-Commerce Core Team Data center processing Back end operations support Customer Databases update Applications and Systems (BAU) Legacy Systems New Systems New - Legacy Integration Data/transaction capacities Data integrity and security Provide the operational support to the Internet based business platform in the shape of the currently operating data center applications and systems that will sustain each clients operation Deliver the current constraints in terms of transactional capacities and provide highlights to overcome such constraints through the development of a Internet based business Data Center Consulting

23. up date e-Commerce Core Team Deliver state of the art information of the commercial as well as technological. Provide the fine tuning about the behavior of the e-Commerce world. To know the feeling of the customer’s experience of operating in our WEB sites on the economist system versus the experience of operating in other sites. Based on this results make continuos improvements. e-Commerce Consulting Development and Monitoring

24. Behavior of the e-Commerce Core Team Market trends follow-up Competitors behaviors Strategic counseling Content management Business orientations Customer orientations Performance monitoring Continuos benchmarking Growth administration Provide the fine tuning about the behavior of the e-Commerce world, state of the art information about the commercial as well as technological Follow up closely the customer experience of operating through the Internet with the business by continuos performance monitoring and benchmarking the experience against other similar providers. e-Commerce Consulting Development and Monitoring

25. C D E P Project Integration TES V 3.0 Project Development and Deployment P Compliance Consulting C Data Center Consulting D e-Commerce Consulting Development and Monitoring E E-Commerce Portal Ciberutem.com/tes Economist.edu e-Commerce Core Team P - C - D - E Model

26. e-Commerce Core Team Project Integration TES v 3.0 P - C - D - E Model P roject development under C ompliance supported on D ata centers for E lectronic commerce Compliance Consulting C PRAGUE Data Center Consulting D CAIFE Project Development and Deployment P TES UTEM LUND e-Commerce Consulting Development and Monitoring E USA,MEX.VIGO