1. 1 Introductory Lesson: The Basics of How to Play Welcome to Celebdaq bbc.co.uk/celebdaq ! bbc.co.uk/celebdaq

2. 2 Your Mission To make as much money as you can… by buying and selling ‘shares’ in celebrities

3. 3 Shares A share is a portion of stock that a company, or in the case of Celebdaq: a Celebrity, is divided. A company/celebrity can be divided into millions of shares which are sold to many investors. If the company/celebrity is successful the investors get a share of the profits (a dividend) and their shares will go up in value

4. 4 What happens Every day BBC editors count the amount of press coverage (in column inches) that the each celebrity gets On Friday the shares you own pay out a ‘dividend’. The more press coverage a celeb gets, the bigger the dividend Just like in the real world, the more people want (demand) the share the higher its price becomes

5. 5 Investment Investing means to spend money now in order to gain a financial return later Any money made from an investment is called a return. The bigger the return the better!

6. 6 Investment There are two ways to make a return: 1.Day trading : trading shares on a daily basis for profit, rather than holding them for dividends 2.Dividends : That part of a company's/celebrity’s profits distributed to shareholders, usually expressed in pounds per share 3.Play the Flash games in the Interactive Zone to get your head around day trading and dividends.

7. 7 How does Celebdaq work? Each player receives £10,000 to spend (Celebdaq £ not real money!) The player picks which celebrity shares they want to buy and the amount of shares The player buys and sells shares in order to maximise their return

8. 8 Top Tips To do well here are some tips that might help: Read the Daq Diary for lists of celeb events to watch out for in the coming week Dividends and capital gains are closely related. When a celebrity’s dividend payout increases, they become more attractive (financially!), demand for them increases, and their price goes up. Demand for a celebrity can increase because people expect a story to break. The story does not actually have to break for the price to go up.

9. 9 Go To It! The best way to learn is to play the game so create your profile and start investing your Celebdaq pounds! Head to the Celebdaq site and get started: bbc.co.uk/celebdaq bbc.co.uk/celebdaq