1. Viral Business Card

2. В An Agency created a new department offering viral and guerilla marketing services. The challenge was to raise awareness of the new service with prospects that were unlikely to know how guerilla marketing works and get on pitch lists. The Challenge

3. Instead of giving out business cards for newborn viral and guerilla marketing department when they were exchanged at credentials meetings, they created this low cost, highly effective business card stamp. By stamping prospects’ business cards with viral guerilla marketing department details, prospects were shown an effective “contagious” demonstration of viral marketing. Strategy

4. In the last three months the new viral and guerilla marketing department has been invited to pitch for 14 viral marketing campaigns. Results

5. Unexpected and clear visual demonstartion of viral effect could not pass without being noticed “Viral” strategy was relevant to promoted service, and the execution itself was low-cost, simple and bright - as any viral project shoul be Best practices