1. Nick Mikhailovsky CEO POIdo Location-Based Advertising Platform

2. POIdo [poi`du] – Location Based advertising platform »Advertisers compete for ad lots, since a user sees only the most efficient ads on a given field. 2 »Provides ads targeted using users’ precise location, context and behavior in applications on mobile phones, portable navigation systems and internet sites.

3. Location-Based Advertising Platform POIdo connects Location-tied businesses Retail chains Service outlets Auto repair Fitness and beauty Location-Based Services Mobile application Applications working with navigation or cartography Websites aware of location intents of the user www.poido.ru3 Provides measurable advertising to businesses for which internet advertising is not efficient.

4. Location-Based Advertising Platform POIdo Business Model www.poido.ru4

5. Location-Based Advertising Platform Ad targeting Existing advertising systems »IP-based geotrageting in internet advertising »Advertising of businesses at their location »Behavioral/context targeting POIdo »Geotargeting based on exact location provided by publisher »Virtual billboard concept »Behavioral/context targeting

6. Location-Based Advertising Platform Ads help explore the surroundings, don’t annoy users »Correspond to location and context/behavior of the user »Are shown as »Highlighted element in the search result list »Icon on map slightly different from standard ones »Text ads within website www.poido.ru6

7. Location-Based Advertising Platform Wide choice of products »For offline publishers »«Geocontext placement». Ads are linked to the publisher’s POI list. Ads are shown when the user searches for POI or as standard icons on the map. »«Logo». Placing the company logo instead of a standard icon on maps, in addition to «Geocontext placement» »For online publishers »«Virtual billboard». Shown as an icon on a map. Advertiser pays when the user reviews the extended information after clicking the icon. »«Сlicks». User gets to advertiser’s website from the extended information ona virtual billboard or from geocontext ads within the website text. »«Calls». Potential customer can call advertiser directly from mobile device, just clicking a link in extended information. »«Coupons». Customers use mobile coupons at merchants. Coming soon! www.poido.ru7

8. Location-Based Advertising Platform Allows building innovative applications »Advertiser’s API »Setting ads and changing ad and virtual billboard parameters, including location, in real time Length of line to a teller Taxi as an ad on a map www.poido.ru8

9. Location-Based Advertising Platform Easy to integrate for partners »Offline publishers »Separate auctions for each partner »Data unloaded to each partner as soon as auction ends »С++ API for data integration (coming soon) »Online partners »API (SOA and HTTP GET) »Integration package for websites (Javascript integration with Google maps, in-page ads) »Integration package for J2ME »Integration package for iPhone (coming soon) »Integration package for Android (coming soon) »Integration package for Symbian (coming soon) www.poido.ru9

10. Location-Based Advertising Platform Questions? »Nick Mikhailovsky, CEO »E-mail: nickm@poido.com »Skype, twitter: nickm197 »Tel/Fax: »+7 (495) 649-8936 (o.) »+7 (495) 790-5815 (m.) »+ 1 (914) 305 0489 (m.) »E-mail: info@poido.com www.poido.ru10