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Raising the bar of Human Computer Interaction. Vision To make human computer interaction more effective, intuitive, less frustrating and fun by exploiting.

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Presentation on theme: "Raising the bar of Human Computer Interaction. Vision To make human computer interaction more effective, intuitive, less frustrating and fun by exploiting."— Presentation transcript:

1 Raising the bar of Human Computer Interaction

2 Vision To make human computer interaction more effective, intuitive, less frustrating and fun by exploiting visual perception and computer graphics.

3 Method Using innovative metaphors mostly in the 3D space. We live in a 3D world hence we perceive things easily in 3D Exploit the human cognition mechanisms.

4 Why now? 3D acceleration is mainstream technology today. Present in almost all new PCs today. Even in iPhone, Nokia N95, SE P1, Moto RIZR Z8. Similar efforts have already emerged (e.g. coverflow, flip 3D, etc.) It is the right time to ride the wave!

5 Proposition Develop and market novel, compelling Graphical User Interface methods. 6 months to develop the first products Setup a start up company and market the product Early investment but early ROI Generous share of the company

6 Target market Consumer Application (e.g. application, plugin) Computer software manufacturers (Apple, Adobe, Microsoft, Nokia, SonyEricsson, etc.) Software development (e.g. Visual Studio)

7 Time to Market 6 months (of year 1) initial development Year 1: take the product to market and generate revenue and profit Year 2: established brand, increased revenue and profit Attractive to acquisition from year 1.

8 Costs

9 Revenue forecast

10 IPR Valuable IPR can be generated Legal investigation has already started GUI designs can be protected by patents or copyright Increases the possibility of acquisition

11 S.W.O.T. analysis Strengths: Unique 3D visualization methods. Innovative, revolutionary design. Visionary and inspirational founder. The end product is very pleasing and effective to use. Impressive appearance, wow factor. First/early to market. In depth knowledge of 3D visualization and HCI technology. Long experience of software development and software market. Potential Weaknesses: Potentially weak IPR protection. Demand for 3D controls not as high as forecasted. Average hardware performance not as good as initially thought. Implementation not as ideal as initially thought. Opportunities: Right time to market. First to market. More potential markets. Threats: Bigger or other software houses copying or implementing very similar designs.

12 Technology 3D programming (OpenGL, Ogre, Direct3D, Java3D, WPF etc.) Component (.Net, ActiveX, Apple sdk: Cocoa(touch,) etc.) Plugin (IE, Firefox, windows explorer, etc.) Web (AJAX, javascript, X3D, Silverlight, etc.)

13 Exit route (options) High profitability in 2 nd and 3rd year IPO after 2 nd or 3 rd year. Selling the company after the 3 rd year Favourable acquisition offer in 2 nd or 3 rd year

14 Demos The proposed methods and designs can be presented under NDA to protect valuable Intellectual Property rights. The available methods and demos include: 3D picture browsing (exp…, spi…) Text Cylinder (also torus) Past projects (tunnel, torus, pyramid)

15 3D picture browsing The proposed picture browsing methods improve the current picture browsing methods in the following ways: 1.More pictures per available surface by a factor of 50% or much more (without looking cluttered.) 2.Improved perception of time flow and category. 3.Improved and more flowing navigation methods including animation. The current picture browsing method of thumbnail 2D matrix is highly inefficient, especially for the large amount of pictures produced by digital cameras today.

16 my older text visualisation methods Others are derived from these…

17 My cylinder vs Apple cylinder Plans to market the text cylinder as software development control/component.

18 Other visualisation methods …mostly patentable are proposed. These include:  Menus  List boxes  Hierarchies  Grids of data  Etc.

19 3 rd party examples

20 Inspiration Xerox Alto team: Alan Kay, Chuck Thacker, Steve Butler, etc. Xerox UI research: Robertson, McKinley, Card Apple, Pixar and Steve Jobs Edward Tufte (the Leonardo da Vinci of Data) Douglas Engelbart (mouse inventor) Lucas and Copolla Other innovators and inventors

21 Thank you …very much. Let’s make a fascinating and profitable business out of it!


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