1. Discussion from Last Week

2. Profiling the Blogosphere

3. more than 1.5 million blogs were updated in the last 7 days 346 million read blogs worldwide 184 million blogs started worldwide

4. Technorati says… http://technorati.com/blogging/featu re/state-of-the-blogosphere-2009/

5. Technorati says

8. Four out of five bloggers are personal bloggers who blog about topics of personal interest. About half of bloggers are professional bloggers — blogging is not necessarily their full-time job, but they blog about their industry or profession in an unofficial capacity. 12% of bloggers blog in an official capacity for their company.

9. Technorati says Corporate bloggers: –69% are also personal bloggers –65% are professional bloggers Professional bloggers: –59% are also personal bloggers –17% are corporate bloggers

10. Technorati says

11. Women More likely to be personal bloggers, or blog about personal topics like family and thoughts Blog to stay connected with others, or to make connections –To update family –To meet like-minded people Conversation blogging style

12. Women More sophisticated about advertising: –Twice as likely to sell through an ad network –More likely to have affiliate links Smarter about driving traffic using blogrolls, links, directories, content sharing 36% have converted blog contacts into business leads

13. Asian Bloggers 73% male, aged 18-34 (much younger in general than in the U.S. or Europe) Mostly single One in five are students More concerned about identity

14. Technorati says – Time spent blogging

15. Technorati says

16. Setting Goals

17. There’s the big picture... Inform or educate the public and your current customers/constituents Provide customer service or help using a product or service Convey a sense of company personality and culture Entertain readers and customers Drive users to take action Encourage dialogue with current and potential customers

18. ...and then there’s reality. Get specific with your goals. –Increase donations to your non-profit? –Get people to attend an event? –Email newsletter signups? –Generate traditional press write-ups? –Get four comments for each post? –Build a community of 500 people? –Sell ads?

19. Measuring success Google Analytics is the most common tracking tool (used by 2/3 of bloggers) Sitemeter and Statcounter used by one in five bloggers 42% use more than one service/provider for their analytics Over 100 different tracking tools used

20. Stats

21. Statcounter

22. Understanding Statcounter Adding Statcounter (or Analytics) Email Updates

23. Google Analytics

24. Microblogging

25. What is Microblogging? (VERY) short posts Can be text, an image, a quote, etc. Quoting, and linking, are popular but slightly nuanced Many displays, many devices

26. Services Tumblr Twitter 115 others… Facebook (in part), LinkedIn (in part)

27. Tumblr Started in 2007 Based on ease of posting / sharing Photos Video Audio Quotes Links

28. Twitter Launched in 2006 Followers, not friends 140 characters @names News, Spam, Self-promotion, Pointless babble, Conversational, Pass-along value RT, OH, hashtags, #FF, Failwhale

29. Twitter #wins US Airways Flight 1549 Iranian elections Balloonboy (?) Vancouver Ultimate League

31. Twitter Services Hootsuite (Vancouver) WhatTheTrend.com Tweetdeck (desktop) Twibes Tweetie (iPhone) MrTweet.com

32. Facebook Status updates –Like Twitter’s tweets Wall –Two ends of a cell phone call Pages and Fans Apps Facebook Connect