1. The Internet

2. Content Internet vs the Web  Terry Winograd Google  Larry Page & Sergey Brin BBCi  Steve Rogers Glass Engine  Mark Podlaseck

3. Internet vs the Web Terry Winograd Prof. Computer Science at SU

5. Internet vs the Web 2 differences  Technical Internet = set of protocols e.g. http, smtp, … Http = Web  Social-historical Internet designed by computer scientists Web too, more for discussion about papers etc. and then later on spread by industry

6. Ubiquitous computing “People don’t want to interact with computers, they want something to be done.” Mark Weiser

7. Ubiquitous computing Spectrum of computers  By inch  By foot  By yard No need to choose 1

8. Interaction with the world Manipulation Locomotion Conversation Move things aroundMouse & desktop Move yourselfGo to homepage -blablablabla… -blebleble… Timesharing system Where is the server? Where is the site?

9. Google: founders Founding fathers:  Larry Page  Sergey Brin Shared interest in data mining

10. Google: How does it work? PageRank  Tool to compare Web pages  Link between page A and page B = a “vote” by page A for page B.  Votes are weighted Still not talking about search engine After experiments, PageRank seemed fit to be a search engine. They named it BackRub.

11. Download all the web Store the webpages And this without incoming money Google: How does it work?

12. Google: What’s in a name? Short, fun name and easy to remember  E.g. Yahoo! Googol  = 10 100 Misspelled by accident Google.com available

13. Google: no. 1 company to work for http://money.cnn.com/magazines/fortune/bestcompanies/2007/snapshots/1.html

14. Google: 10 truths 1. Focus on user and all else will follow 2. It’s best to do one thing really, really well 3. Fast is better than slow 4. Democracy on the web works 5. You don’t need to be at your desk to need an answer 6. You can make money without doing evil 7. There’s always more information out there 8. The need for information crosses all borders 9. You can be serious without a suit 10. Great just isn’t good enough

15. 1. Focus on the user and all else will folow Clear and simple interface Pages load instantly Placement in search results is never sold to anyone Advertising on the site must offer relevant content and not be a distraction. Most loyal audience on the Web Google beta Google.com

16. 2. It’s best to do one thing really, really well Google = search Perfect is not possible “I’m feeling lucky” 3. Fast is better than slow Google may be the only site that wants its users to leave their site as quickly as possible “snippets”

17. Google: (too) popular(?) AlltheWeb  Imitation Google Earth  Helps terrorists to plan attacks Store personal info Find personal info about founders

18. BBCi: Designer Steve Rogers Philips Electronics (VCR) Challenged to structure info on bbc site  Duplicate links

19. BBCi: Function Web-based news parallel with tv and radio Funded by government  Sense of local community & social responsibility Safe environment To help people in digital world  Intuitive look Dialogue  Chat  Message boards bbc.com

20. BBCi: Personalisation Site must be able to adopt to certain persons  “digital patina” Not just functional & useable, but also pleasant  Promotional picture bbc.com

21. BBCi: Search Search  “we find exactly what you need in the BBC (and if we don’t, we’ll make it easy for you to find it somewhere else)” Toolbar at top of page  Like tabbed browsing

22. The Glass Engine Mark Podlaseck IBM Finding right song  Navigational problems

23. The Glass Engine Alternative for search box Browsing  Easier to make micro-decisions (I don’t like; I don’t like; I like!) instead of looking for something with some properties  E.g. scan for radio station http://www.philipglass.com/html/pages/g lass-engine.html http://www.philipglass.com/html/pages/g lass-engine.html

24. The Glass Engine Testing failed  Bars represent properties not time  Lead to redesign: No colors Two-way arrow as pointer Central hairline Also useable for other stuff than music  E.g. sleeping bags