1. Carl´s New Mobile Phone Halla, Gudny, Sunna og David Communication at OTS 18.10.2007

2. Our Product  The new and improved Nokia Navigator  With a built in GPS tracking system  Simple internet browser with a notification system, connected to the GPS  Users can log into specific fields, according to their interests  The membership to the fields are free

3. AIDAS  As we know, Carl is 63 years old, and does not know a lot about complex technology  But he is open-minded and is always willing to learn new things  Carl likes to take fishing trips and travel in Spain, but wants to find easier ways to find his way around and locate lesser- known fishing places

4. AIDAS  We get Carl´s ATTENTION by making a simple telephone, with features that suits his INTERESTS and adverts that capture the eye and are easy to understand.

5. AIDAS  Carl´s DESIRE is to travel and fish, and with his GPS and notification system, that makes it easier to find new places. And we want him to take ACTION in following those desires.

6. AIDAS  By using the phone in his life, and being completely SATISFIED with it, he tells others about it. His friends, family, co-workers… Carl is the perfect example that even the newest technology doesn´t have to be complicated and is certainly not just for teenagers and geeks.