1. Using Digital Media as a way to market your company and your product ISDEF 2003 CONFERENCE 18-22 SEPTEMBER, Chernogolovka, Russia Oleg Butenko Alexander Sobkanyuk AlgosoftMedia Using Digital Media as a way to market your company and your product

2. You have a product/service, what’s next? Direct Mailing (e-mail lists) Internet Advertising Print Advertising Distributors Trade shows/conferences

3. Using Digital Media as a way to market your company and your product Presenting yourself Distributors Conferences Attract attention The importance of the first impression

4. Using Digital Media as a way to market your company and your product Come prepared and be prepared Understanding the mistakes to be made Understanding Western Mentality: Presentations made by Russian IT companies look out of place in the west Understanding the elements (how to attract attention) Using the right elements

5. Using Digital Media as a way to market your company and your product Traditional Media Materials Brochures Catalogues Memorabilia Any means necessary to provide information

6. Using Digital Media as a way to market your company and your product Digital Media Digital Media is cool Multimedia is overtaking traditional media as means of personal presentation Multimedia uses more elements needed to attract attention (sight and sound) Multimedia has more ways to separate you from the rest (original sights and sounds) At the end of the day, you want the customer to remember you

7. Using Digital Media as a way to market your company and your product Multimedia Presentations Card CD CD Rom DVD On the Web

8. Using Digital Media as a way to market your company and your product Understand the purpose of the presentation The purpose is no to impress with technological innovation There is feature oriented selling and benefit oriented selling Arouse interest Provide Information Create Preference Presentation must move your business forward not just educate your customer

9. Using Digital Media as a way to market your company and your product Arouse Interest Advertise success Demonstrate the product Promote the product

10. Using Digital Media as a way to market your company and your product Provide Information Discuss product features Discuss product benefits Present needs analysis Propose solution

11. Using Digital Media as a way to market your company and your product Create Preference Describe past successes Mention attractive customers Present competitive analysis: product placement and product positioning Propose a cost-effective solution

12. Using Digital Media as a way to market your company and your product AlgosoftMedia We know and understand presentations Not just a technology company Many years in the business Customers include: Sberbank, Siemens, L`Oreal, Rostelecom, Europa Plus from General Sector Smartline, Optima (OSDC), Oracle, Tops BI, HP, Novell and Kaspersky Labs from IT sector One stop shop service: from brochure, to multimedia, to packaging

13. Using Digital Media as a way to market your company and your product Samples

14. Using Digital Media as a way to market your company and your product AlgosoftMedia Multimedia technologies Marketing mentality: we think of the most creative ways to move your business forward Affordability: projects scaled for both small and large companies Stick to your skills and let Algosoft address your presentation needs

15. Using Digital Media as a way to market your company and your product www.algosoftmedia.ru