1. Business Focus Presentation Outpace the Competition by Fixed/Mobile Convergence Soenke Peters Vice President Siemens ICM N Middle East June 31 st 2004

2. © Siemens, 2004Siemens mobile NetworksPage 2 Fixed Mobile Convergence is all about user experience Same lively, colorful, close and personal quality like natural communications Any service on any access, any device, any location, any time Same look and feel on various devices leads to more acceptance and usage Personalized environment of attractive services to increase customer loyalty Don't care about the network Freedom of choice Ease of use Customer expectations Challenges for the Operator

3. © Siemens, 2004Siemens mobile NetworksPage 3 New revenues with converged services e.g. organizer, info, downloads, mobile auction, chat and flirt Increase data revenues by offering end users new and seamless services Increased willingness to use by unifying the user experience with converged services Increased number of communication partners / new customer segments by offering converged multimedia communication New services on top e.g. WLAN, Hot Spots, Enterprise Mobile services Internet servicesFixed-line services Bridge the gap Converged multimedia communication e.g. video-telephony, MMS, PoC

4. © Siemens, 2004Siemens mobile NetworksPage 4 You should focus on the most attractive use cases for new revenues with FMC Converged Centrex Services Presence based Services Instant Messaging and Chat Video Telephony PoC Audio and Video Conferencing

5. © Siemens, 2004Siemens mobile NetworksPage 5 Reduction of churn rate with a combined fixed/mobile offer same services at home, at work and on the move attractive combined tariffs for fixed and mobile one bill Savings by common service creation service integration service control charging Fixed/mobile convergence reduces the Total Cost of Ownership Application A.1 Application A.1 Admin1 Charging Application A.2 Application A.2 Application A.3 Application A.3 Infra- structure Admin2 Admin3 Infra- structure Infra- structure Application A.1 Application A.1 Charging Application A.2 Application A.2 Application A.3 Application A.3 Admin Infra- structure

6. © Siemens, 2004Siemens mobile NetworksPage 6 Step 1: Service Convergence –same service offering for fixed and mobile user access –universal numbering –one bill Step 2: Product Convergence –common application server –common service enabling solution (incl. charging) –common session control –common interworking functions Step 3: Network Convergence –common core network (control, user and transport plane) –common operation –support of any access network FMC introduction strategy Applicati on A.1 Applicati on A.1 Admin1 Charging Applicati on A.2 Applicati on A.2 Applicati on A.3 Applicati on A.3 Infra- structure Admin2 Admin3 Infra- structure Infra- structure Applicati on A.1 Applicati on A.1 Charging Applicati on A.2 Applicati on A.2 Applicati on A.3 Applicati on A.3 Admin Infra- structure Fixed Networks Internet Mobile Networks Common core network

7. © Siemens, 2004Siemens mobile NetworksPage 7 Fixed Networks The Siemens FMC Solution unifies domains and user experience from end-to-end Mobile Devices Content and applications Entertain- ment Office Internet / Messaging WorkforceDownload Entertain- ment MessagingVideo Enabling services Location / Presence Internet / Messaging Location / Presence Java / Streaming WAP Messaging Billing Payment / Charging Mobile Networks Internet Multimedia mobile and fixed devices Content and applications Push and Talk Video Telephony Audio and Video Conferencing Instant Messaging and Chat Presence based Services Converged Centrex Services Enabling Services to enrich and charge services Location Siemens LDS IN IN@advantage Streaming m.traction Media Streaming Messaging e.g. m.traction MMS Payment pay@once Mobile Networks IMS@vantage Service Control Presence Siemens Presence Manager Charging charge@once Siemens offers all kinds of devices, the common service control and an unified multimedia domain which are connecting the existing networks.

8. © Siemens, 2004Siemens mobile NetworksPage 8 First steps for fixed/mobile convergence Products for FMC already available: First commercial fixed/mobile control platform IMS Market leading convergent charging solution charge@vantage First cordless MMS phone Gigaset SL740/SLX740 First step: Service Convergence One infrastructure for fixed and mobile Proof: prepaid for PTT Luxembourg New attractive services for mobile and fixed operators Proof: MMS at Telecom Italia and TIM Improvement of customer retention Proof: Virtual Private Network for Cegetel Next step: Product Convergence Fixed/mobile convergence at control layer Proof: IMS and HiQ interworking with a large European operator Presence manager for fixed and mobile networks Applicati on A.1 Applicati on A.1 Admin1 Charging Applicati on A.2 Applicati on A.2 Applicati on A.3 Applicati on A.3 Infra- structure Admin2 Admin3 Infra- structure Infra- structure Applicati on A.1 Applicati on A.1 Charging Applicati on A.2 Applicati on A.2 Applicati on A.3 Applicati on A.3 Admin Infra- structure

9. © Siemens, 2004Siemens mobile NetworksPage 9 Fixed Mobile Convergence Maximize success – minimize risk We protect your investment by: open platforms for applications, enabling services and control existing network infrastructure fully supported smart evolution towards future unified multimedia network Everything you need under one roof at Siemens: leading know-how in fixed line networks in mobile networks powerful service organization global footprint all products to make it happen We offer a smart integration of fixed/mobile services: with minimal effort for integration of fixed/mobile services with shorter time-to-market for fixed/mobile services and it works!

10. © Siemens, 2004Siemens mobile NetworksPage 10 Bundle your power and gain competitive advantage with new converged services Increase with FMC by Siemens your revenue and stay in control of your network by offering seamless services across all networks. With our solution you can increase your revenues by seamless services between fixed and mobile users reduce cost of ownership by utilizing synergies in the service domain decrease your churn rate by offering a seamless user experience across all networks create services fast, easy and flexible and stay in control of the entire value chain