1. Strategic Planning 1.Strategic Planning: What is strategic planning & where does it fit in? 2.What is it needed for & What could go wrong? 3.Case 1: Strategic planning for a local 4.Case 2: Strategic planning for an event 5.Practical Examples 6.Conclusion © Koen G. Berden & Megi Chudzik

2. 1.Definition 2.Mission/vision – strategic planning – tactical planning – operational planning Think of contingencies (when things fail) 3.Gun Ho: Squirrels, Geese, Beavers 4.Motorway-example What is Strategic Planning?

3. © Koen G. Berden & Megi Chudzik 1.Why? 1.Think over contingencies (all possibilities) 2.Avoid risks and unexpected circumstances 3.Limited resources (money, time, people, etc.) 2.What could go wrong? 1.Lack of resources 2.Time (mis)management 3.Lack of communication/difficulties in team work/misdivided task responsibilities 4.Unexpected external developments Why & What could go wrong?

4. © Koen G. Berden & Megi Chudzik 1.What does a local need to plan? 2.For how long do you want to plan? 3.What are your goals? Longer term (strategic) Shorter term (tactical) 4.What do you practically have to do/organise? 5.What resources are involved: bottlenecks? 6.What are the risks for your local? Case 1: A Local

5. © Koen G. Berden & Megi Chudzik 1.What type of event? 2.Where/how does the event fit into the longer term plan? What are the aims of the event? 3.Task division, team work & motivation (continuous!) 4.What has to be ready when? time management: Programme, FR, PR, IT, participants, lodging, food/drinks, speakers, event patrons 5.Results & Follow-up Case 2: An Event

6. © Koen G. Berden & Megi Chudzik 1.Megi Chudzik PR-campaign Youth & Globalisation 2.Koen Berden: European School 2 Berlin 2003 Chairman experience: organise Agora Athens 3.Mark de Beer: Strategy for AEGEE-Europe Practical Examples

7. © Koen G. Berden & Megi Chudzik 1.Do’s: a)Start with a plan and work it out in terms of: Brainstorm, time, resources, team, goals b)Consider risks, be realistic and be cautious c)Do follow your ideas but consider other opinions d)Ask advice from people with experience (no 2 nd wheel) e)NEVER forget Murphy: he is there! f)Practically: Make notes/minutes with deadlines Make a time line and stick to it Watch knowledge transfer, involvement & team Mistakes are OK; learn from them! Do’s and Don’ts (1)

8. © Koen G. Berden & Megi Chudzik 1.Don’ts: a)Don’t overestimate yourself, your team & possibilities b)Don’t generalise expectations c)Don’t panic: crises ALWAYS happen! d)Don’t underestimate effects of motivation & team work e)Don’t underestimate external environment (eg. AEGEE) and its influence f)Don’t be afraid to take strong measures if necessary g)Don’t give up! h)Don’t drink too much!! ;-) Do’s and Don’ts (2)

9. © Koen G. Berden & Megi Chudzik 1.Strategic Planning: it is necessary 2.Think, plan, execute 3.How do these theoretical approaches work in real (AEGEE) life? THANKS FOR YOUR ATTENTION!!! Conclusions

10. © Koen G. Berden & Megi Chudzik 1.Karolina Wysocka kwysocka@o2.plkwysocka@o2.pl Emails