1. Real World B2C Digital Signage Solutions. Paul Regensburg Josh Kairoff Sharp Electronics

2. Sharp Imaging and Information Company of America Professional monitorDigital MFP ProjectorPOS / ECR PC BOX with signage S/W

3. Professional Monitors line-up PN-E series PN-E601PN-E601 60" Class (601/16" Diagonal) UV 2 A LCD 52" Class (521/16" Diagonal) UV 2 A LCD PN-E521 PN-E471 42" Class (421/16" Diagonal) TFT LCD PN-E421 47" Class (4715/16" Diagonal) TFT LCD

4. When building up to the second step Image after the installation When building up the 2 nd. step Attaching basic module to the display When building up the 3rd. step Rear view after the installation Professional Monitor PN-V601

5. PN-V601 Ultra Slim Bezel 60” Video Wall Display LED backlight (full array) TFT panel

6. Electronic Digital Signage's Biggest Competition Paper, Paint and Tape……

7. What is Electronic Digital Signage Design, Delivery, Display. Installation, Management, Maintenance. Initial Cost, reoccurring costs, cash flow. Delivering a product that provides value. 3 different Blue-Ray software update example ALWAYS UNDERSTAND AND NEVER ASSUME WHO PAYS FOR WHAT.

8. Successful Electronic Digital Signage MUST provide more actual value then actual cost. Calculating ROI depends on many unique factors and metrics: Cost of equipment purchase Cost of system programming, operation and maintenance. Direct vs. Indirect Value –Sales, branding, customer satisfaction, labor, materials, etc. Potential for new revenue. Value of environment theming elements.

9. Successful Electronic Digital Signage MUST provide more actual value then actual cost. Example electronic digital signage installations San Pedro Fish Market Dunkin Donuts LAX international terminal Arrival area 911 memorial museum Freemont Street Experience

10. San Pedro Fish Market Existing high volume retail seafood restaurant Located on salt water harbor with open and unprotected seating area. Existing RF TV distribution Strong highly motivated ‘do it our selves’ management style. Very cost conscience end user

12. Dunkin Donuts Static coffee menu Credentials Video BEFOREAFTER 47” Monitor Sharp TPC01 w/ SDSS software TPC01 w/ SDSS VGA Cable

13. LAX international terminal Arrival Not all digital signage is advertising or menu boards.

14. 911 memorial museum Supporting a good cause. Presenting images and information to the public Branding, and product display

15. Freemont Street Experience Sponsored by federal grant money and a large Electronics company Commercial run before each show.

18. Photo by (c) Tomo.Yun http://www.yunphoto.net

19. Conclusion Every Digital signage project is unique –Use the appropriate technologies Learning the strengths, weaknesses and limitations of digital signage equipment is KEY to being successful. Saving pennies can be the most expensive cost in digital signage projects. Fixing problems is always more work then avoiding them. Effectively presenting compelling and relevant content WILL increase awareness and demand.

20. End