1. Interviews

2. Agenda Interview process Types of interviews Good and bad examples

3. INTERVIEW TYPES General interviews Information gathering interviews Employment selection interviews Performance appraisal interviews

4. Guidelines for effective interviews

5. Planning the interview 1. Establish the purpose and agenda 2. Create good questions that encourage information sharing 3. Plan the setting to enhance rapport 4. Anticipate problems and prepare responses

6. 1: Establish the purpose & agenda Task focus –Write out list of topics that need covering Interpersonal focus –Consider the audience

7. 2: Create good questions Any interviewer can ask questions; only a well prepared interviewer can ask good questions.

8. Write questions for each topic Open questions Closed questions Lousy questions –Double barreled questions –False bi-polar questions –Leading questions

9. Structure the questions: Interview guide The questioning sequence Transitions

10. Interview guide formats Structured Semi-structured Unstructured

11. Sequencing: funnel method Funnel: General to specific –To discover frame of reference –You want to avoid leading the interviewee –You want to maximize ability to probe issues –The interviewee is willing to talk

12. Sequencing: funnel method Inverted funnel: Specific to general –You want to jog the interviewees memory –You want to motivate a reluctant participant –You want to get specific facts before general impressions

13. Transitions Help interviewee maintain focus and keep them aware of “where you are” in the process Difficult to prepare ahead (in interview guide), but should look for transition points

14. 3. Plan the setting Formal vs informal What is my goal?

15. 4. Anticipate and prepare What kinds of responses should I expect? What questions will I be asked? Do I have the supporting data I need?

16. Your assignment… 1. Identify the major strengths that members of the group share in common 2. Identify the major weaknesses that the group members share in common 3. What other dominant things do the group members have in common 4. Identify the most striking difference you find among members of the group.

17. Conducting the Interview 1. Establish and maintain a supportive communication climate 2. Introduce the interview 3. Conduct the body of the interview 4. Conclude the interview 5. Record the information

18. 1. The climate You set the tone and atmosphere When climate gets “chilly” shift focus away from content to relational

19. 2. Introduce the interview The purpose of interview How he or she will help meet that purpose How the information will be used … use a transition

20. 3. Conduct the body of the interview Use your interview guide –What degree of structure is there? Use of probes –The least structured, the more important the probes

21. Probes Encouragement –Silence –nondirective Elaboration –immediate –retrospective clarification –immediate –retrospective repetition probe

22. 4. Conclude the interview Be explicit Summarize What will happen next? Thank them

23. 5. Record the information Notes during Notes after Tape?

24. To Tape or Not to Tape Advantages –more accurate and less distracting –better than relying on your memory –excellent training tool for interviewer Disadvantage –one thing to tell you, another to go on permanent record –worry about sound of their voice –worry who will hear tape

25. IF Using a Tape Recorder tell respondent who will have access to tape erase tape as soon as transcribed place recorder in obvious place –you can turn off/on; confirm working... –no question of subterfuge

26. IF Using a Tape Recorder check recorder before you show up –tape blank? –bring extra tape –check batteries –confirm that it is working! –move tape past leader –check volume control –practice with tape recorder

27. Groups Using list of questions, conduct interviews Role of observers

28. Who does this person have access to information that you want? approaching interviewees & their organizations

29. Individual assignment Interview a manager

30. When schedule when no competing demands approach with attitude that their time is more important than yours sequencing

31. Where respondent’s place of business respondent’s home neutral spot

32. Mary’s tips probes must probe formulate question before speaking keep questions simple –no preface –do not give respondent information they don’t need note taking controls flow avoid ritual agreement monitor the universe of discourse observe body language convey expectation of cooperation

33. Types Information gathering interviews Employment selection interviews Performance appraisal interviews