1. © Prof. Karen Clay Announcements Writing a business plan –Tuesday, 6pm - 7pm Room 318, Posner Hall (GSIA) –Thursday, 7pm - 8pm Room PH18A, Porter Hall Course Packets? Class bboard Feedback

2. © Prof. Karen Clay Non-Profits Who are the customers? –Big, big issue People who give money –Foundations, individual donors, corporations People who give time –Volunteers People who ‘transact’ with the site –Variety of ways in which this might happen

3. © Prof. Karen Clay Non-Profits Who are the customers at the MOMA site? –Members –Virtual visitors, physical visitors –Donors –Shoppers at gift shop What about at the Peninsula Community Foundation site?

4. © Prof. Karen Clay Non-Profits How do non-profits drive traffic to their sites? –What are some strategies that might help drive traffic to their sites? Swap banners with related sites Visible links on other commercial and noncommercial sites Links from foundations

5. © Prof. Karen Clay Non-Profits –More strategies for increasing traffic Partnership programs –etoys and toys for tots –Webvan and hunger programs WWW on everything public service announcements on radio, TV, newspapers cutting edge = media attention What would Seth Godin recommend?

6. © Prof. Karen Clay Non-Profits Is there anything for customers once they get there? –Where is the value added in the (random) sites you looked at?

7. © Prof. Karen Clay Non-Profits –What does MOMA offer? –What does the Peninsula Community Foundation offer?

8. © Prof. Karen Clay Non-Profits –What about price? What is free, what is priced? How can non-profits increase their revenue streams?

9. © Prof. Karen Clay Non-Profits Is there any reason to return?