1. WEB 2.0 And what it means to libraries Lee Rainie – Director Computers in Libraries April 16, 2007

2. Web 2.0 April 16, 20072 Web 2.0 – podcasting explained http://youtube.com/watch?v=OEmss2lg-ug

3. WEB 2.0 And what it means to libraries Lee Rainie – Director Computers in Libraries April 16, 2007

4. Web 2.0 April 16, 20074 The starting point – Tim O’Reilly and John Battelle – September 2005 The Web as platform –Netscape vs. Google –DoubleClick vs. Overture and AdSense –Akami vs. BitTorrent Harnessing Collective Intelligence Data is the Next “Intel inside” Software above the level of a single device Rich user experiences

5. Web 1.0Web 2.0Utility DoubleClickGoogle AdSenseAdvertising Ofoto FlickrPhoto sharing AkamaiBitTorrentContent distribution mp3.comNapsterMusic sharing Britannica OnlineWikipediaEncyclopedias personal websites bloggingPersonal pages Evite upcoming.orgEvent planning-RSVP EVDB domain namesearch engine Business promotion speculation optimization page viewscost per clickAd pricing metrics PublishingparticipationContent creation content management wikis Content management systems directories taggingContent classification taxonomy folksonomy systems StickinesssyndicationInteroperability

6. Web 2.0 April 16, 20076

7. Web 2.0 April 16, 20077 6 hallmarks of the Web 2.0 world that matter to libraries

8. Web 2.0 April 16, 20078 Hallmark #1 The internet has become the computer

9. Web 2.0 April 16, 20079 The percentage of American adults who use computers and use the internet Computer users – 75% Internet users – 73%

10. Web 2.0 April 16, 200710 Internet and broadband adoption 1995-2007 All internet - 142 mill. Broadband at home- 96 mill.

11. Web 2.0 April 16, 200711 Wireless connectivity 2004-2007

12. Web 2.0 April 16, 200712 Implication: People go online from more places 89% of online teens have access at home 75% have internet access at school 70% go online from a friend or relative’s house 50% have gone online from a library 9% go online from a community center or house of worship

13. Web 2.0 April 16, 200713 Implication: Broadband turns the web into a destination 43% of those using the internet on a typical day say they spend some time online just browsing for fun for no particular purpose

14. Web 2.0 April 16, 200714 Implication: Broadband (and experience) intensifies people’s internet use and it becomes more serious

15. Web 2.0 April 16, 200715 Implication: Broadband (and experience) makes people’s daily use intensify

16. Web 2.0 April 16, 200716 Implication: Broadband makes video a big part of the internet experience 85% of young broadband users have watched online video 62% have watched YouTube videos 19% have posted videos

17. Web 2.0 April 16, 200717 Implication: Broadband (and experience) make people’s internet use more social 67% of teens play games online with others 51% of young adults and 67% of older teens share photos on the internet 39% of young adults share files from their computers with others online 22% of young adults and 17% of older teens share videos online

18. Web 2.0 April 16, 200718 Hallmark #2 Tens of millions of Americans, especially the young, are creating and sharing content online

19. Web 2.0 April 16, 200719 55% of online teens have created their own profile on a social network site like MySpace or Facebook ---- 20% of online adults have such profiles Content creation

20. Web 2.0 April 16, 200720 SNS Profiles: Switchboards for social life

21. Web 2.0 April 16, 200721 51% of young adult internet users have uploaded photos to the internet ---- 37% of all users have done this Content creation

22. Web 2.0 April 16, 200722 39% of online teens share their own creations online, such as artwork, photos, stories, or videos ---- 22% of online adults have done this Content creation

23. Web 2.0 April 16, 200723 33% have created or worked on webpages or blogs for others, including those for groups they belong to, friends or school assignments ---- 13% of online adults do this Content creation

24. Web 2.0 April 16, 200724 28% have created their own online journal or blog (33% of college students) ---- 12% of online adults have a blog Content creation

25. Web 2.0 April 16, 200725 27% of online teens report keeping their own personal webpage ---- 14% of online adults have their own page Content creation

26. Web 2.0 April 16, 200726 Content creation 26% say they remix content they find online into their own artistic creations ---- 9% of online adults have done this

27. Web 2.0 April 16, 200727 19% of online young adults have created an avatar that interacts with others online ---- 9% of all adult internet users have done this Content creation

28. Web 2.0 April 16, 200728 15% of young adult internet users have uploaded videos to the web ---- 8% of all adult internet users have done this Content creation

29. Web 2.0 April 16, 200729 Content creation by age

30. Web 2.0 April 16, 200730 Hallmark #3 Even more internet users are accessing the content created by others

31. Web 2.0 April 16, 200731 46% of young internet users read blogs Accessing new information content

32. Web 2.0 April 16, 200732 44% of young adult internet users seek information at Wikipedia sites Accessing new information content

33. Web 2.0 April 16, 200733 14% of young internet users download podcasts Accessing new information content

34. Web 2.0 April 16, 200734 Hallmark #4 Many are sharing what they know and what they feel online and that is building conversations and communities

35. Web 2.0 April 16, 200735 33% of young adult internet users have rated a person, product, or service online Information sharing and evaluation

36. Web 2.0 April 16, 200736 32% of online young adults have tagged online content Information sharing and evaluation

37. Web 2.0 April 16, 200737 25% of younger internet users have commented on videos They also post comments on blogs and photos Information sharing and evaluation

38. Web 2.0 April 16, 200738 Hallmark #5 Tens of thousands are contributing their know- how and/or their processing power to the online commons

39. Web 2.0 April 16, 200739 Sharing me and my stuff 40%+ of internet users participate in peer- to-peer exchanges 10,000 – 30,000 active developers in the global open source movement 1,000,000s participating in grid computing –Climate change, testing drug molecules to fight AIDS, analysis of the “proteome,” danger from “near earth” objects, comet stardust analysis, supercollider results analysis, extraterrestrial life, climate prediction, evolution math, searching for prime numbers, stock forecasting, projecting “pi”, global species distribution

40. Web 2.0 April 16, 200740 Hallmark #6 Online Americans are customizing their online experiences thanks to Web 2.0 tools

41. Web 2.0 April 16, 200741 ~ 40% of younger internet users customize news and other information pages; ~ half are on specialty listservs Information customization

42. Web 2.0 April 16, 200742 ~ A quarter to a third of younger internet users get RSS feeds Information customization

43. Web 2.0 April 16, 200743 5 issues libraries and all online participants must struggle to address – thanks to library blogger Pam Berger http://www.infosearcher.com/

44. Web 2.0 April 16, 200744 Challenges of Web 2.0 1. Navigation--transitioning from linear to nonlinear in format

45. Web 2.0 April 16, 200745 Challenges of Web 2.0 2. Context--learning to see connections

46. Web 2.0 April 16, 200746 Challenges of Web 2.0 3. Focus--practicing reflection & deep thinking

47. Web 2.0 April 16, 200747 Challenges of Web 2.0 4. Skepticism--learning to evaluate information

48. Web 2.0 April 16, 200748 Challenges of Web 2.0 5. Ethical behavior-- understanding the rules of cyberspace

49. Web 2.0 April 16, 200749 The meta-meaning of Web 2.0 Michael Wesch Asst. Prof. Cultural Anthropology Kansas State University On YouTube: http://www.youtube.com/watch?v=6gmP4nk0EOE

50. Web 2.0 April 16, 200750 Where we’re going http://www.youtube.com/watch?v =6gmP4nk0EOEhttp://www.youtube.com/watch?v =6gmP4nk0EOE Michael Wesch Kansas State University

51. Web 2.0 April 16, 200751 Thank you! Lee Rainie Director Pew Internet & American Life Project 1615 L Street NW Suite 700 Washington, DC 20036 Lrainie@pewinternet.org 202-419-4500

52. Web 2.0 April 16, 200752 Implications for libraries

53. Web 2.0 April 16, 200753 Some libraries are already well into the Web 2.0 universe

54. Web 2.0 April 16, 200754 Libraries 2.0