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SEO The Big Picture Rod Holmes CHICAGO Style SEO.

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1 SEO The Big Picture Rod Holmes CHICAGO Style SEO

2 SEO Search Engine Optimization The process of improving the visibility of a web site or a web page in search engines via the or un-paid ("organic") search results.web site innes via the or CHICAGO Style SEO 773.809.5002 info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614

3 SEO Search Engine Optimization OrganicorNatural Local Paid CHICAGO Style SEO 773.809.5002 info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614

4 SEO Search Engine Optimization CHICAGO Style SEO 773.809.5002 info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614 Keyword Research is Key Long-tail Keywords # Of Searches/Month Keywords

5 SEO Components of Google’s Ranking Algorithm* CHICAGO Style SEO 773.809.5002 info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614 *SEOMoz.com

6 SEO Components of Google’s Ranking Algorithm* CHICAGO Style SEO 773.809.5002 info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614 *SEOMoz.com

7 SEO On-Site SEO On-Page SEO Local SEO Organic SEO CHICAGO Style SEO 773.809.5002 info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614

8 SEO On-Site SEO CHICAGO Style SEO 773.809.5002 info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614 Crawl-able Readable URLs Canonical Homepage XML Sitemap Robots.txt Unique 404 page

9 SEO On-Site SEO CHICAGO Style SEO 773.809.5002 info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614 Readable URLs

10 SEO On-Site SEO CHICAGO Style SEO 773.809.5002 info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614 Crawl-able Readable URLs Canonical Homepage XML Sitemap Robots.txt Unique 404 page

11 SEO On-Site SEO On-Page SEO Local SEO Organic SEO CHICAGO Style SEO 773.809.5002 info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614

12 SEO On-Page SEO CHICAGO Style SEO 773.809.5002 info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614 H1 Headline: Chocolate Donuts from Bob’s Bakery Image Filename: chocolate-donut.jpg Alt Attribute: Chocolate Donuts Body Text: chocolate donuts donuts chocolate donuts chocolate chocolate donuts Meta Description: Bob’s Bakery’s chocolate donuts are, we believe, the most delicious, perfect donuts ever made.

13 SEO On-Site SEO On-Page SEO Local SEO Organic SEO CHICAGO Style SEO 773.809.5002 info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614

14 SEO Local SEO CHICAGO Style SEO 773.809.5002 info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614

15 SEO Local SEO CHICAGO Style SEO 773.809.5002 info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614 Claim Your Listing!

16 SEO Local SEO CHICAGO Style SEO 773.809.5002 info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614 Encourage Reviews

17 SEO Local SEO CHICAGO Style SEO 773.809.5002 info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614 Collect Citations

18 SEO On-Site SEO On-Page SEO Local SEO Organic SEO CHICAGO Style SEO 773.809.5002 info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614

19 SEO Organic SEO CHICAGO Style SEO 773.809.5002 info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614 Inbound Links Are the Currency of the Internet Inbound Links: Anchor Text

20 SEO Organic SEO CHICAGO Style SEO 773.809.5002 info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614 Inbound Links: Anchor Text We stopped by Bob’s Bakery to try some of their legendary chocolate donuts. We were not disappointed! They were amazing! Inbound Links: Where?

21 SEO Organic SEO CHICAGO Style SEO 773.809.5002 info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614 Inbound Links: Where? Check Competition (OpenSiteExplorer.org) Forums Bulletin Boards Blogs Article Sites (Squidoo, HubPages...) Suppliers/Customers Link Bait Link Magnets

22 SEO On-Site SEO On-Page SEO Local SEO Organic SEO CHICAGO Style SEO 773.809.5002 info@chicagostyleseo.com 2020 Lincoln Park West #3 Chicago, IL 60614

23 SEO The Big Picture Rod Holmes CHICAGO Style SEO

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