1. bringing people together online – to share, to work, to learn So now I'm connected, now what?

2. bringing people together online – to share, to work, to learn LinkedIn http://brainz.org

3. bringing people together online – to share, to work, to learn LinkedIn www.tomfishburne.com

4. bringing people together online – to share, to work, to learn LinkedIn http://brainz.org “Perhaps one of the only real benefactors of the global recession so far is LinkedIn....with more people than ever out of work globally... visitors up over 22% in January (2009) to over 7.7 million uniques in just the US... time spent on the website actually doubled... has over 30 million active users...”

5. bringing people together online – to share, to work, to learn LinkedIn “People with more than twenty connections are thirty-four times more likely to be approached with a job opportunity than people with less than five.” Guy Kawasaki

6. bringing people together online – to share, to work, to learn LinkedIn Using LinkedIn effectively 1. Complete your profile 2. Add connections 3. Make and ask for recommendations 4. Look up people and companies 5. Answer questions – establish reputation 6. Help others

7. bringing people together online – to share, to work, to learn LinkedIn 1. Complete your profile Your LinkedIN profile has a high rank on Google That means it is PUBLIC Make sure that your profile is as good as your CV Use a clear, up to date, smiling photo Include former jobs and use keywords Update regularly and never let it get out of date

8. bringing people together online – to share, to work, to learn LinkedIn ACTIVITY 1: 1. Join LinkedIN 2. Complete your profile 3. Create your Headline

9. bringing people together online – to share, to work, to learn LinkedIn 2. Add connections Because more connections = even more connections – Replicate your offline network online – Reconnect with your old networks – Allow them to reconnect with you – Add contacts from other social networks The more connections you have the higher your profile will be ranked in LinkedIN's internal search engine.

10. bringing people together online – to share, to work, to learn LinkedIn ACTIVITY 2a: 1. Connect with two people in the room 2. Accept a connection request

11. bringing people together online – to share, to work, to learn LinkedIn 2. Add connections Invitations, Groups, Introductions & INmails Write a personal Invitation message – especially if you are introducing newcomers to LinkedIN. Use GROUPS – Join with your offline groups online – Connect with members in your area/interest – Find new groups (niches) To support – and so make new contacts To support you and create your “team” Ask for an Introduction through a contact

12. bringing people together online – to share, to work, to learn LinkedIn ACTIVITY 2b: 1. Find and join a group

13. bringing people together online – to share, to work, to learn LinkedIn 3. Make and ask for recommendations Offer to recommend people you have worked with Ask for recommendations showing how you added value to a client or project using the STAR format – Situation/Task, Action and Results Keep it honest and clear Value of LinkedIN recommendationsValue of LinkedIN recommendations Be careful not to overdo reciprocal recommendations

14. bringing people together online – to share, to work, to learn LinkedIn

15. bringing people together online – to share, to work, to learn LinkedIn ACTIVITY 3: Send a recommendation OR a recommendation request – using the STAR format: – Situation/Task – Action – Results

16. bringing people together online – to share, to work, to learn LinkedIn 4. Look up people and companies “ …if using LinkedIn in these ways becomes a common practice, we’re apt to see more truthful resumes. There’s nothing more amusing than to find out that the candidate who claims to have caused some huge success was a total bozo who was just along for the ride.” Guy Kawasaki

17. bringing people together online – to share, to work, to learn LinkedIn 4. Look up people and companies All about LinkedIN Connections

18. bringing people together online – to share, to work, to learn LinkedIn 4. Look up people and companies Your company has a profile too! Check out the profiles of those you will be meeting to potentially do business with Check out your competition Check potential employees, freelancers & job seekers Use LinkedIn’s reference check tool – ask anyone they've worked with for a reference

19. bringing people together online – to share, to work, to learn LinkedIn ACTIVITY 4: Create your company profile

20. bringing people together online – to share, to work, to learn LinkedIn 5. Answer questions – establish reputation Answer questions. LinkedIn’s Answers featureLinkedIn’s Answers feature Ask for advice (that can be a good way of attracting attention if questions are carefully chosen) – I'm researching... – I'm looking for options... – I'm writing a paper/article....

21. bringing people together online – to share, to work, to learn LinkedIn 5. Answer questions – establish reputation

22. bringing people together online – to share, to work, to learn LinkedIn 5. Answer questions – establish reputation

23. bringing people together online – to share, to work, to learn LinkedIn ACTIVITY 5: Answer a Question

24. bringing people together online – to share, to work, to learn LinkedIn 6. Help others “Help others. The best way to network is to help others succeed. They’ll never forget you, and you will be paid back ten-fold some day. Use LinkedIn to help others — promote them, link to them, connect with them, recommend them, answer their questions.” Leo Babauta

25. bringing people together online – to share, to work, to learn LinkedIN Think “Reputation” always Be the one who makes Introductions Keep it professional (be “social” elsewhere) Remember, passwords don't always protect Review once a week The rules of engagement:

26. bringing people together online – to share, to work, to learn LinkedIN Present yourself as you do in public Dress nicely = your avatar (photo) Introduce yourself = your headline Use your summary as your “elevator pitch” Have a reason for people to contact you The rules of engagement:

27. bringing people together online – to share, to work, to learn Using LinkedIN for Business: 1. CHOOSE your groups 2. NICHE your service 3. REPLACE and REDUCE other tasks 4. FOCUS – don't get distracted 5. LINK together: networks, people, groups

28. bringing people together online – to share, to work, to learn Your Virtual Team: 1. Invitation to Group 2. Introductions/Why? 3. Tasks & Commitment 4. Relationships & Goals 5. Fulfilment & Farewell 5 adjourning (1975) Dr Bruce Tuckman (1965)

29. bringing people together online – to share, to work, to learn Using LinkedIN for Business: BONUS SLIDES!!! 1. Should I get a Premium Account? 2. What applications for my business?

30. bringing people together online – to share, to work, to learn Premium accounts = INmails InMails: $50/mo for 10m, then $10 each InMail enables you to contact without email, but can be blocked. Research the person & study their profile, to word INmail Your InMail score tells you how successful you are at getting through to complete strangers. If people are in a LinkedIn group, contact them that way. Be patient, do not abuse the system. Do not advertise yourself in groups that you join. Search for jobs and contact people directly. Do not withdraw InMails, let them expire and get the credit back.

31. bringing people together online – to share, to work, to learn Premium accounts = INmails Some people WANT to receive inmails....... and some don't

32. bringing people together online – to share, to work, to learn LinkedIN Applications