1. © Copyright IBM Corporation 2008 Blogging In Government Agencies Spring 2008 Government Leadership Summit Williamsburg, VA June 2008

2. © Copyright IBM Corporation 2008 2 Overview: Blogging in Government  The Workforce Is Changing  Government Is Playing Catch Up to Join the Web 2.0 World  Overcoming Institutional Barriers to Blogging  Ten Tips for Blogging by Government Executives

3. © Copyright IBM Corporation 2008 3 The Workforce – And How it Works -- Is Changing Traditionalists The Baby Boomers Generation XThe Millennials Born1922 – 19451946 – 19641965 – 19801980-2000 Description Greatest Generation Me Generation Latchkey Generation Net Generation Attributes  Command and Control  Self-sacrifice  Optimistic  Workaholic  Independent  Skeptical  Hopeful  Determined Likes  Respect for Authority  Family  Community Involvement  Responsibility  Work ethic  Can-do attitude  Freedom  Multitasking  Work-life balance  Public Activism  Latest technology  Parents Dislikes  Waste  Technology  Laziness  Turning 50  Red tape  Hype  Anything slow  Negativity Adapted from The New Workforce by Harriet Hankin and Educating the Net Generation by Diana and James Oblinger

4. © Copyright IBM Corporation 2008 4

5. 5 Author: David Wyld, Maurin Professor of Management Southeastern Louisiana University  First Survey of Blog Activity at all Levels of Government  Federal  State  Local -More than 400 links The Blogging Revolution: Government in the Age of Web 2.0

6. © Copyright IBM Corporation 2008 6 Playing Catch Up: Blogging in Government http://www.usa.gov/Topics/Reference_Shelf/News/blog.shtml

7. © Copyright IBM Corporation 2008 7 Overcoming Institutional Barriers to Blogging  Have a Boss That Wants To Do It  Working with the Lawyers  Working with Public Affairs  Working with the Chief Information Officers  Starting Internally Rather Than Externally

8. © Copyright IBM Corporation 2008 8 10 Tips for Blogging by Government Executives 1.Define yourself and your purpose 2.Do it yourself 3.Make a time commitment 4.Be regular 5.Be generous

9. © Copyright IBM Corporation 2008 9 10 Tips for Blogging by Government Executives  Have a “hard hide”  Spell check  Don’t give too much information  Consider multimedia  Be a student of blogging Web 2.0 tools such as blogging, can “increase civic engagement and serve to strengthen our democracy for the 21 st century.”

10. © Copyright IBM Corporation 2008 10 Resources  IBM Center for The Business of Government -“The Blogging Revolution: Government in the Age of Web 2.0,” by David Wyld -www.businessofgovernment.orgwww.businessofgovernment.org  Federal Community of Practice – “Collaborative Expeditions” -Susan Turnbull, GSA, susan.turnbull@gsa.gov, (202) 501-6214usan.turnbull@gsa.gov -http://colab.cim3.net/cgi-bin/wiki.pl?ExpeditionWorkshophttp://colab.cim3.net/cgi-bin/wiki.pl?ExpeditionWorkshop  John Kamensky, Senior Fellow, IBM Center -john.kamensky@us.ibm.com, (202) 515-4102ohn.kamensky@us.ibm.com