1. Lesson 4: Demanding celebs1 Enterprise Lesson 4 Demanding celebs Aim: to understand how to make a return from changes in share prices How do we make a return from changes in share prices?

2. Lesson 4: Demanding celebs2 For starters… >Use the newspapers/magazines you’ve brought in, or the ‘Daq Diary, to list any upcoming celebrity events. What celebrities will be involved?‘Daq Diary >Extension: how do you expect the share price of these celebrities to be affected?

3. Lesson 4: Demanding celebs3 By the end of today, you will be able to explain how changes in demand cause changes in price. use the media to forecast changes in demand. come up with a trading strategy based on earning capital gains.

4. Lesson 4: Demanding celebs4 Remember your mission This week we’ll learn one way to accomplish your mission: to sell shares for more than you bought them (we call this capital gains or day-trading). ?What do you think affects share prices? To make as much money as possible by investing imaginary money in celebrity shares.

5. Lesson 4: Demanding celebs5 Which would you pay more for? An ice cream on –a cold winter day or –a hot summer day? A Christmas tree on –December 1 st or –January 1 st ? A bottle of water in –London or –the middle of the desert?

6. Lesson 4: Demanding celebs6 Demand? Demand is the willingness and ability to buy a good or a service. ?If demand for a share goes down, what will happen to its price? ?Extension: research how supply affects the price of goods and services, and relate this to celebrity shares (hint: share supply does not change once shares are issued).

7. Lesson 4: Demanding celebs7 Extension activity/homework >Complete the worksheet on demand. This will help you earn capital gains.

8. Lesson 4: Demanding celebs8 If a celebrity’s press coverage increases… ? Is the dividend the only thing which affects demand?

9. Lesson 4: Demanding celebs9 Invest! >Choose the 3 celebrities that you expect will bring in the biggest capital gains during the week.

10. Lesson 4: Demanding celebs10 Celebwork Track one of your investments. Cut out/print any news stories about them during the week and bring these in next lesson.