1. ILTA – mass emailing webinar Tikit eMarketing 23 June 09

2. Who are we? Tikit eMarketing launched in June 1999 1000 legal and accounting customers worldwide 90 of the UK’s top 100 law firms 20 of the top 50 US law firms 18 of the top 50 UK accountancy Listed on the London Stock Exchange Over 200 eMarketing clients worldwide

3. Tikit eMarketing eMerge ReAction Server BounceBack

7. Key benefits Automated campaigns Zero incremental cost Integration with InterAction

8. Key features: Web console management

9. Key features: Advanced link tracking

10. Key features: Graphical campaign reporting

17. Contact Donna Flanagan Sales Product Specialist Tikit T: +44 207 400 3737 E: donna.flanagan@tikit.com W: www.tikit.com

18. Foley & Lardner LLP Case Study Bill Vannerson Database Marketing Manager Foley & Lardner LLP ILTA - Mass Emailing Webinar June 23, 2009

19. Today’s Topics n Solutions Considered n Reasons for Selecting Tikit n Best Practices n “Addressing” Issues

20. Solutions Considered n Do nothing – Manual Processing n C-Vent n Build a system n Tikit

21. Reasons for Selecting Tikit n Integration with InterAction –Eliminates export/import issues –Allows flexibility with Additional Information fields –Allows creation of “Activities” –Folder linking n Leverages established branded HTML template designs

22. Best Practices n Use Templates n Personalize with contact’s name n Leverage firm website n Use unsubscribe folders for eNewsletters n Standard disclaimer & firm contact n Marketers manage bounce backs n Multiple actions with each registration

23. Maintain Brand Identity & Consistency

24. Personalization, links to Web & Unsubscribe

25. Standard Disclaimers & Firm Contact

26. Multiple Actions (ReAction Server)

27. Generate Activity

28. “Addressing” Issues n Single e-mail with address in “To:” field n HTML format reduces size n Throttle sends to prevent flooding servers n Separate Foley2.com domain

29. Other Issues & Comments n Approximate 25% - 50% increase in RSVPs n Adoption by marketers slow n Attorneys are unaware of the technology

30. My Contact Information n Bill Vannerson Database Marketing Manager Foley & Lardner LLP 321 North Clark Street, Suite 2800 Chicago, IL 60654-5313 (312) 832-4519 –Twitter ID: www.twitter.com/billvann –LinkedIn: www.linkedin.com/in/billvannerson –Facebook: www.facebook.com/facebook/bill.vannerson –Blog: legal1to1.wordpress.com