1. Sacred and Profane Consumption by Kurt Bryden

2. Profane Consumption Does not imply ‘obscene’ or ‘vulgar’ Ordinary, everyday objects and events

3. Sacred Consumption Not necessarily religious or valuable Any event, person or object that is treated with respect or awe

4. Sacralization Ordinary objects become sacred through objectification or collecting

5. Objectification An ordinary object becomes sacred if it is contaminated by a sacred person or event

6. Collecting Systematically acquire a set of similar objects Carefully organized and displayed Can be valuable

7. Collecting vs. Hoarding Hoarding is not sacralization because there is no order

8. Desacralization Occurs when a sacred object loses its special status Exclusivity is impaired Mass produced replicas Object goes mainstream

9. What is a Jeep?

10. Is This a Jeep?

11. Questions?