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corporate social networks
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"The Intranet tends to follow trends from the web, and social networking is no exception" [Nielsen Normal Group 2009]
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"It's better to structure information according to how people use it, rather than what department owns it" [Jakob Nielsen 2009]
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enterprise 2.0 "the use of emergent social software platforms within companies, or between companies and their partners or customers" [Mc Afee 2006]
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"emergent social software platforms" "digital environments in which contributions and interactions" are: "globally visible and persistent over time" performed with social softwares that "enable people to rendezvous, connect or collaborate through computer-mediated communication and to form online communities" emergent, freeform, with "patterns and structure inherent in people’s interactions". [Mc Afee 2009]
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intranet of people via @amcafee@amcafee S earch L inks follow me @ereteog@ereteog A uthoring "read write web" T ags E xtension see alsosee also S ignals
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Social Networks A social network is made of actors (people, organizations, group) that are tied by social links.
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explicit and declared relations interactions between actors affiliation between actors Social links colleague communicate skill web
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the bull's eye of @amcafee @amcafee Strong links: close collaborators Weak links professional acquaintances Potential links: professional proximity Absent relationships: remainder of the network
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Social capital "resources embedded in one's social networks, resources that can be accessed or mobilized through ties in the networks" [Lin 2008]
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Enterprise 2.0 and corporate social capital Wiki, online office suites: collaboration productivity agility social networking service: link maintenance non-redundant information network bridging blog, social tagging: efficient search link formation collective intelligence
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overwhelming flow of social data
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the user need help for efficiently handling its social capital and preserve the benefits of enterprise 2.0
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Social network analysis helps understanding and exploiting the key features of social networks in order to manage their assets, their life cycle and predict their evolution.
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Critical mass
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community detection Influences the way information is shared [Coleman 1988] influences the way actors behave [Burt 2000] distribution of actors and activities
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Centrality: strategic positions Degree centrality: Local attention beetweenness centrality: reveal broker "A place for good ideas" [Burt 1992] [Burt 2004] Closeness centrality: Capacity to communicate [Freeman 1979]
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transitivity of relationships evaluating social opportunities PeterJack Paul
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Analyzing intranet of people sound great! but… what for?
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maintain strong links exploit the semantic of links to filter notifications highlight influent actors and popular resources not yet mobilized
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strengthen weak links highlight valuable weak links that provide access to relevant assets and opportunities
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filter potential social capital and connect communities and people that should collaborate bridge social gaps
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Open problem: using analysis metrics to leverage social intranet usability
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