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Derk Haank Chairman The Elsevier Strategy Bielefeld 6 February 2002
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“Old Economy” Journal model fine Paper delivery inefficient Few payers Inter library loan Document Delivery Photocopying Visibility & access issues
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“New Economy” Electronic Publishing High fixed / infrastructure costs Low marginal distribution costs Linking & searching capabilities
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Number of Journals
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The Elsevier Strategy Migration a.s.a.p. Introduce new features & content Correct historical problems Create new business model
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Goal: Every end-user to have unlimited, 24 hour a day access to enhance role literature in research process
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ScienceDirect 1.8 mln articles
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ScienceDirect 1.8 mln articles Navigation 30 mln Abstracts & Indexes
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ScienceDirect 1.8 mln articles Navigation 30 mln Abstracts & Indexes PhysicsEcon.Chem.Etc. Bio Med
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ScienceDirect 1.8 mln articles Navigation 30 mln Abstracts & Indexes PhysicsEcon.Chem. 4 mln backfiles (live!) Bio Med etc.
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Web search ‘Scirus’ \ ScienceDirect 1.8 mln articles Navigation 30 mln Abstracts & Indexes PhysicsEcon.etc. 4 mln backfiles (live!) Bio Med Chem.
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Web search ‘Scirus’ \ ScienceDirect 1.8 mln articles Navigation 30 mln Abstracts & Indexes PhysicsEcon.Chem. 4 mln backfiles (live!) Academicworkbench- draft- preprint etc. Bio Med
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Web search ‘Scirus’ \ ScienceDirect 1.8 mln articles Navigation 30 mln Abstracts & Indexes PhysicsEcon.Chem. 4 mln backfiles (live!) Academicworkbench- draft- preprint Bio Med etc. Endeavor Library Management systems OPAC Local Archives
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Web search ‘Scirus’ \ ScienceDirect 1.8 mln articles Navigation 30 mln Abstracts & Indexes PhysicsEcon.Chem. 4 mln backfiles (live!) Academicworkbench- draft- preprint Bio Med etc. Endeavor Library Management systems OPAC Local Archives
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2001 – TRACKING STUDY LIBRARIANS Source: Kane, Parsons & ScienceDirect (1= Not at all Satisfied, 10 = Extremely Satisfied) RESULTS 6 7 8 9 Value for Price Ease of Use Content Integration Full-Text Power-full Search Easy Browsing Customer Support Depth of Content Purchase Options Linking Features Personalisation Overall SD
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The Business Model Migrate current customers by improving value proposition –more content –additional functionality Long term agreements/partnerships Differential pricing
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THE MARKET: teaching research large library small existing customers
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VALUE PROPOSITION Paper Now2005 P 1.1 P 1.25 VU2V.U.6V. 8U.
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PRIME FOCUS SCIENCEDIRECT 2002 - 4 ARTICLES ON SD 000’ Chemistry Organic Onorganic Chemical Engineering Phys. & Anal. Chem. Mathematics Economics Psychology Social Science Physics & Astronomy Pharmacology Immunology Bio-Chemistry, Genetics,.. Engineering & Technology Neuroscience Earth & Planetary Medicine Materials Decision Science Computer Science Energy & Power Agricultural Academic Press
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FUNDS SHOULD BECOME AVAILABLE Source: Bowker, Outsell 96-98% 2-4% 55% 34% 11% Operating Expenses Content Labour Non- Library Total CostLibrary 100% No storage & handling No cataloguing / claiming No lending (policy?) No binding No routing ….. UNIVERSITY COSTS
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ELSEVIER 6000 people committed to Scientist & Librarian
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