1. Slide 1 Prepared By: Tyler Douglas BC University Webmasters Conference

2. Slide 2 Prepared By: Tyler Douglas Introduction Name: Tyler Douglas Title: Vice President Sales and Marketing Contact: tyler@ironpoint.comtyler@ironpoint.com »604.738.2140 ext: 223

3. Slide 3 Prepared By: Tyler Douglas Who is IronPoint? The Future of CMS The Future of CMS in the Higher Education Market IronPoint’s Response to the Future Questions Agenda

4. Slide 4 Prepared By: Tyler Douglas Who is IronPoint? Corporate Started in 1995: Ten years experience Most CMS implementations in Canada Named one of Canada’s 50 fastest growing firms Named one of BC’s 25 hottest technology firm in 2005 Extensive Post Secondary experience Proven Implementation Process: TeamWork Competitive and non-punitive pricing Technology World class senior technology team 100%.NET application Extensible architecture Includes out-of-the-box modules such as: Survey’s, Search, Forms, Hiring Module, Graphical Calendar, Personalization, CRM, Document Management, Email Broadcast.

5. Slide 5 Prepared By: Tyler Douglas IronPoint and Higher Education

6. Slide 6 Prepared By: Tyler Douglas The Future of CMS: Transforming Information Into Knowledge Modular Extensibility Got Vertical?

7. Slide 7 Prepared By: Tyler Douglas Section 1: Transforming Information into Knowledge “It’s about creating and sharing knowledge; the ability to connect information, teams, and associated business processes in ways more relevant to stakeholders.”

8. Slide 8 Prepared By: Tyler Douglas Section 1: Information versus Knowledge: Knowledge Age: - Centralized information - Intelligent information - Organized information - Personalized information - Accessible information Information Age: - Information is siloed - Information is costly and slow to update - Information is out of date, hard to find and impossible to re-use - No audit trails or version control - Sites do not comply with standards - Information overload

9. Slide 9 Prepared By: Tyler Douglas Section 1: What the ‘Experts’ Say: In the past 30 years the world has produced more information than in the previous 5000 years (Deloitte 2003) Every day there are 7 million new documents published to the web (E&Y 2003) “That 80% of information in enterprises lies untapped in disorganized and unstructured content is a well accepted statistic. However, current technologies fail to treat data and content as equally important resulting in uninformed decisions, incomplete search results, incompatible interfaces” Forrester 2004

10. Slide 10 Prepared By: Tyler Douglas Enterprises’ content management strategies should address the importance of content integration as a key driver through 2006 (0.8 probability) Gartner Content integration efforts requiring business process management and application integration technologies will be present in more than 70 percent of content management implementations by 2007 (0.7 probability) Gartner Section 1: What the ‘Experts’ Say continued:

11. Slide 11 Prepared By: Tyler Douglas Section 1: Market Pain

12. Slide 12 Prepared By: Tyler Douglas Section 1: The Solution is the Future!

13. Slide 13 Prepared By: Tyler Douglas Section 1: Hotel Industry Example

14. Slide 14 Prepared By: Tyler Douglas Section 1: Market Evolution

15. Slide 15 Prepared By: Tyler Douglas Section 1: Does this look familiar? It’s still the Goal!

16. Slide 16 Prepared By: Tyler Douglas No black box! IronPoint’s CTO calls this, “Embrace the Developer” Section 2: Modular Extensibility

17. Slide 17 Prepared By: Tyler Douglas Section 2: Modular Extensibility “Modular extensibility and service orientation promise to improve business flexibility and responsiveness by reducing the time required to build, change, and integrate enterprise applications both internally and across organizational boundaries” Randy Heffner, GIGA Research.

18. Slide 18 Prepared By: Tyler Douglas Section 2: What is modular extensibility? Higher level of application development Collection of services that communicate with one another Services provide access to data, business processes, and IT infrastructure Services are loosely coupled and have well defined interfaces

19. Slide 19 Prepared By: Tyler Douglas Section 2: Why modular extensibility + CMS? Content management forms the bridge between non technical resources and unstructured data Effective content management has wide adoption rates across the enterprise Good content management has proven business processes (version control, rich text editing, digital asset management, workflow, meta data management, personalization etc…)

20. Slide 20 Prepared By: Tyler Douglas Section 2: Signs an organization needs modular extensibility IT systems built in house are hard to use Large backlog of IT projects IT team cannot respond fast enough Brittle systems break whenever anyone touches them IT resources all tied up customizing packages Must get more value from IT systems

21. Slide 21 Prepared By: Tyler Douglas Section 2: Modular Extensibility

22. Slide 22 Prepared By: Tyler Douglas GOT VERTICAL? (Even local companies have distinguished themselves by going vertical) Section 3:

23. Slide 23 Prepared By: Tyler Douglas “BC technology firms urged to ‘walk with the elephants’ of the industry” Peter Wilson, Vancouver Sun January 13, 2005 Section 3:

24. Slide 24 Prepared By: Tyler Douglas Section 3: Market Direction “Content Application vendors will develop special, dedicated products for integration with vertically focused Data Application vendors…This market direction is emerging and represents the primary alternative that the end state of the market will take.” GIGA 2004

25. Slide 25 Prepared By: Tyler Douglas Section 3: Why Go Vertical? “As a client or prospective client, why do I care about a vertical application?” -Specific software functionality that meets your specific needs -Implementation process built off experience with organizations like yours -Leverage a network of peers across North America in your industry

26. Slide 26 Prepared By: Tyler Douglas The Future of CMS in: Higher Education

27. Slide 27 Prepared By: Tyler Douglas Going Vertical in Higher Ed: University Calendar Portal integration (uPortal, Banner, Collegue, etc) Hiring Center Management Alumni Management

28. Slide 28 Prepared By: Tyler Douglas University Calendar Example: Before

29. Slide 29 Prepared By: Tyler Douglas University Calendar Example: After

30. Slide 30 Prepared By: Tyler Douglas Worth Watching: Capilano College! http://www.capcollege.bc.ca/prospective/college- calendar/2004-2005/Home.html

31. Slide 31 Prepared By: Tyler Douglas How is IronPoint responding to the Future?

32. Slide 32 Prepared By: Tyler Douglas IronPoint’s Response: Vertical: It’s best to do one thing really, really well: Focus, Focus, Focus Customer Service: Software growth is viral and customer-led. Architecture: Build for extensibility, scalability and open integration points References: Fewer customers with stronger references is better than more customers with weaker references

33. Slide 33 Prepared By: Tyler Douglas Success Roadmap

34. Slide 34 Prepared By: Tyler Douglas Email: tyler@ironpoint.comtyler@ironpoint.com Web: www.ironpoint.comwww.ironpoint.com