1. Blogs, blogging and Web 2.0 Kieren McCarthy

2. What is blogging? Publishing information on the Net Linking to interesting information Adding comment and/or expertise Fast, effective and pervasive Dangerous

3. What is Web 2.0? The next step on from the dotcom boom Global interaction Peer filtering Electronic social lives A lot of traffic

4. Is it important? Yes An increasing source of information Trigger for discussion Fast, and therefore news

5. What impact? Stories break fast and roll faster Trivia, rumour and scandal Everyone’s a journalist? Pomposity relegated Cherry picking from sources

6. Problems? Lose readers Lose control New way of working Unwanted criticism Legal?

7. How does it work in reality? Blog posts vs news stories RSS/Technorati/Del.icio.us/Digg MySpace/Facebook/Bebo Interaction

8. The “brand” impact What is the brand model? Does it still hold? Damage to reputation But also great opportunity Loyalty

9. Questions?