1. Mastering Online Video Master Business Building Club Expert Series Master Business Building Club Expert Series

2. www.TheOnlineVideoGuy.com Lou’s 10 Commandments of Online Video 1.Thou shall not be boring 2.Thou shant make a blatant sales pitch 3.Honor your sound and your lighting 4.Remember your viewer and keep it short 5.Thou must have something compelling to say 1.Thou shall not be boring 2.Thou shant make a blatant sales pitch 3.Honor your sound and your lighting 4.Remember your viewer and keep it short 5.Thou must have something compelling to say

3. www.TheOnlineVideoGuy.com Lou’s 10 Commandments of Online Video 6. Thou shall not steal your neighbor’s ideas 7. Thou shall go forth and spread your video on social networking sites 8. Thou shall leverage technology, using sites like Ustream, TubeMogul and Blip.tv 9. Thou shalt not fear your camera 10. Thou shall call in a professional when the job gets too big 6. Thou shall not steal your neighbor’s ideas 7. Thou shall go forth and spread your video on social networking sites 8. Thou shall leverage technology, using sites like Ustream, TubeMogul and Blip.tv 9. Thou shalt not fear your camera 10. Thou shall call in a professional when the job gets too big

4. www.TheOnlineVideoGuy.com Mastering Online Video Why use video? Video is compelling - Has far more impact People are 43% more likely to be persuaded People will pay 26% more attention Online video is exploding in use & popularity It’s easier and more accessible than ever It’s just good business! Why use video? Video is compelling - Has far more impact People are 43% more likely to be persuaded People will pay 26% more attention Online video is exploding in use & popularity It’s easier and more accessible than ever It’s just good business!

5. www.TheOnlineVideoGuy.com What we’ll cover… Creating compelling video content that looks professional Making a video with your webcam or camcorder Uploading your video to the Internet (YouTube, etc) Getting your video on Facebook and getting it seen by your target market Avoiding the biggest mistakes when making online videos Creating compelling video content that looks professional Making a video with your webcam or camcorder Uploading your video to the Internet (YouTube, etc) Getting your video on Facebook and getting it seen by your target market Avoiding the biggest mistakes when making online videos

6. www.TheOnlineVideoGuy.com All you really need… Computer w/ high-speed Internet Webcam or Flip Video camera Free account on video hosting site Tip! Sign up for a free account on TubeMogul.com, and blast your video to 17 sites with one click! Computer w/ high-speed Internet Webcam or Flip Video camera Free account on video hosting site Tip! Sign up for a free account on TubeMogul.com, and blast your video to 17 sites with one click!

7. www.TheOnlineVideoGuy.com 5 Steps to Online Video Success 1.Develop your content 2.Set up your equipment 3.Record your video 4.Upload your video to the web 5.Share your video - Your site, other sites 1.Develop your content 2.Set up your equipment 3.Record your video 4.Upload your video to the web 5.Share your video - Your site, other sites

8. www.TheOnlineVideoGuy.com Creating compelling content… Quality content trumps quality video Get to the point! (We’ve all got IADD!) Share something of value Lighten up: Be yourself and have fun Don’t forget: Camtasia or PowerPoint can be turned into videos, too! Quality content trumps quality video Get to the point! (We’ve all got IADD!) Share something of value Lighten up: Be yourself and have fun Don’t forget: Camtasia or PowerPoint can be turned into videos, too!

9. www.TheOnlineVideoGuy.com Making your video… Webcam, Flip cam or minicam is adequate Rehearse, test, experiment… Webcam records directly to your computer OK to use “movie” software that came w/ computer Tip: Quicktime Pro ($30 USD) is great to record Flip cam uploads directly to YouTube & AOL Video Webcam, Flip cam or minicam is adequate Rehearse, test, experiment… Webcam records directly to your computer OK to use “movie” software that came w/ computer Tip: Quicktime Pro ($30 USD) is great to record Flip cam uploads directly to YouTube & AOL Video

10. www.TheOnlineVideoGuy.com Technical considerations Framing the shot - Composition & headroom Background - What’s behind you? Audio - “Can you hear me now?” Lighting - Light source in front of you Keep it short and simple! Framing the shot - Composition & headroom Background - What’s behind you? Audio - “Can you hear me now?” Lighting - Light source in front of you Keep it short and simple!

11. www.TheOnlineVideoGuy.com Avoiding common mistakes… “Shakey-cam” syndrome - Use a tripod! “Ghostbusters” lighting - Light from the front “Gone with the Wind” - Outdoor wind noise “Bad Background” - Distracting setting “No Lectures!” - Keep it short and sweet “Shakey-cam” syndrome - Use a tripod! “Ghostbusters” lighting - Light from the front “Gone with the Wind” - Outdoor wind noise “Bad Background” - Distracting setting “No Lectures!” - Keep it short and sweet

12. www.TheOnlineVideoGuy.com Uploading your video… Most upload sites support any video format Start simple: YouTube or Blip.tv YouTube is the Wal-Mart of video hosting! Quality & sharing options are better on Blip.tv Be sure to upload your video to MBBC! Most upload sites support any video format Start simple: YouTube or Blip.tv YouTube is the Wal-Mart of video hosting! Quality & sharing options are better on Blip.tv Be sure to upload your video to MBBC!

13. www.TheOnlineVideoGuy.com Spreading your video… “Blast” your video from TubeMogul.com Use sharing functions on YouTube and Blip.tv Use embed code to add to your site or blog Upload to social networking sites - Facebook Join The Online Video Association Free to join at www.OnlineVideoAssociation.com “Blast” your video from TubeMogul.com Use sharing functions on YouTube and Blip.tv Use embed code to add to your site or blog Upload to social networking sites - Facebook Join The Online Video Association Free to join at www.OnlineVideoAssociation.com

14. www.TheOnlineVideoGuy.com Links and resources… http://www.TheOnlineVideoGuy.com http://www.OnlineVideoAssociation.com http://www.theflip.com/products_flip_ultra.shtml (Flip video camera)http://www.theflip.com/products_flip_ultra.shtml http://www.logitech.com/ (Webcams)http://www.logitech.com/ http://www.TheOnlineVideoGuy.com http://www.OnlineVideoAssociation.com http://www.theflip.com/products_flip_ultra.shtml (Flip video camera)http://www.theflip.com/products_flip_ultra.shtml http://www.logitech.com/ (Webcams)http://www.logitech.com/

15. www.TheOnlineVideoGuy.com About Lou… Lou Bortone is an author and entrepreneur with extensive experience in marketing, branding and promotion. Before starting his own company, Lou was an award-winning marketing executive in the media industry. Lou served as National Promotion Manager for E! Entertainment Television, and later as Senior VP of Marketing and Advertising for Fox Family Worldwide, a division of Fox, in Los Angeles. Today, Lou helps entrepreneurs and solo professionals navigate their online businesses with services such as copywriting, video production and creative services. Sign up for Lou’s free mini audio course about using Online Video at http://www.TheOnlineVideoGuy.com.http://www.TheOnlineVideoGuy.com

16. www.TheOnlineVideoGuy.com Thank You!