1. UpdateSelect UpdateSelect Alexander Mzhelsky Business Development Manager (Russia & CIS) Health Sciences International Elsevier On-line solution for Pharmacos Online marketing including sponsoring online access to selected by local KOLs articles (translated into Russian)

2. 2  Sales in 180+ countries  7,000+ employees, 77 offices in 24 countries  Serving 30 million+ scientists, students, health and information professionals  1,800 journals and 2,200 new books each year Elsevier, a global leader in Science and Health information

3. 3 Science Journals (print and online) Science & Technology: $1.4 billion Books (print and online) Databases and software Elsevier position: #1 $9 billion market Leading scientific publisher Nursing and Health Professionals Journals and Pharma Communications International Health Sciences: $1.2 billion Clinical Reference and Medicine Elsevier position: #1 $9 billion market Leading medical publisher Elsevier portfolio

4. 4 Advanced Bibliographic Uptdate Project for Pharmacos UpdateSelect ® in…

5. 5  What is UpdateSelect ® ?: Bibliographic update service Articles will be selected and categorized by the local KOLs. We will provide full-text access, besides another services e-detailing section for sponsors UpdateSelect ® in…

6. 6  ¿ How it works?: e-mail marketing campaign : Each month, a newsletter will be deliver with the top 10 articles more relevant in each medical area, and these ones will be selected by a KOL This selection will be always approved by the sponsor Access to podcats with metainformation about article's selection Forum section 5 top news from EGMN Within sponsor's portal: Full-text and podcast access Selection archives of previous newsletter Search tool with booleans´ operators UpdateSelect ® in…

7. 7  Value for Physicians: Specialist physicians need to be update, in terms of scientific literature, but they do not have time to seek for the articles that they need. Physicians will have access to a wide range of articles, from physiopathology to secondary prevention Physicians do not need to remember any username/passwords : With UpdateSelection these physicians will get right away only the full-text articles of their interest Categorized articles Podcats with metainformation Top5 news from EGMN UpdateSelect ® in…

8. 8  Value for Sponsors Through this service, sponsor will be involved in a spreading scientific content campaign This is an excellent way to pharmaco to gain traffic for their portals (ROI) Software reports : Profile user (ROI) Within the newsletter, there will be a e-detailing section for pharmacos UpdateSelect ® in…

9. 9  Value for Reps/PM/ Purchasing Dept Excellent project to generate extra visits of added value for reps Project to be used during whole life cycle management: Pre-launch Launch Consolidation Elsevier provides not only content, also the e-mail marketing tool (software technology) UpdateSelect ® in…

10. 10  First prototype (Spanish) http://desarrollo.doyma.es/updateselect/almirall/index.htm UpdateSelect ® in…

11. 11  Sales price strategy Fixed price for newsletter customization Fixed price for update selection for each newsletter delivered Variable price in function of pdf download UpdateSelect ® in…

12. 12 Alexander Mzhelsky +7 (985) 970 90 19 +7 (495) 694 60 52 a.mzhelsky@elsevier.com a.mzhelsky@elsevier.com