1. Diabetes Media 2.0 Advantages and Challenges of Using Web 2.0 Tools for Diabetes Awareness and Systems Support &

2. Web 2.0 Static Lecture Expert-Model Interactive Conversation Consumer-Model Public wants to have all the information –From multiple sources –In ways they can understand –From experts & peers (“People like me”) Web 1.0 http://www.brochure2blog.org/

3. The Social Life of Health Information 83% of internet users (61% of adults) in the U.S. look online for health information –59% of e-patients have consulted blog comments, hospital reviews, doctor reviews, and podcasts –20% of e-patients have posted comments, reviews, photos, audio, video or tags related to health care Racial, Ethnic & Disparate Groups on the Internet –Only 25% of adults with less than a high school education go online for health information, compared with 50% of high school grads, and 85% of college grads –27% of adults age 65+ are e-patients, compared with 59% of adults age 50-64, and about seven in ten adults age 18-49 –44% of Latino adults go online for health information, compared with 51% of African Americans and 65% of whites. –Pew Internet Degrees of Access & archive of reports on race & ethnicityDegrees of Accessarchive of reports http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx

4. Provide the Best Information Using the Best Communication Methods Don’t just tell people what to do –Try to empower them to be better consumers of information Difficult to distinguish good information from bad –Junk-info consumers –User generated content is here to stay –Real risk is for public health professionals to be quiet Content and delivery must be tailored to the audience –Encourage their participation –Promote dialogue –Enable people to tell their personal stories http://www.brochure2blog.org/

5. How to proceed? The internet and other new media is not a panacea –But does have potential to have great impact Where are you now? –Good: Aware of Web 2.0 applications –Better: Joining the Web 2.0 conversation as a public health professional –Best: Strategic organization- and systems-based approaches to Web 2.0 http://byumph.blogspot.com/2009/05/return-to-upha-web-20.html

6. Identify Target Audiences, Goals & Mediums Starting point: –Web site is a resource for diabetes educators, clinicians, community based organizations and other diabetes professionals in Utah Goals: –Web site will become a “wheel” with A “hub,” which represents the providers/community based organizations A “rim,” which represents the people affected by diabetes “Spokes,” which connect all the resources, providers and consumers together.

7. Content Management System – Joomla CMS –Keeps track of every piece of content on your Web site –Allows staff to edit content directly Joomla –Enables you to build Web sites and powerful online applications –Extensible –Open source with active user community http://www.joomla.org/about-joomla.html

8. Challenges Generic Joomla –Is not fully compatible with UDOH servers –Lacks staging process –Does require html/css knowledge to modify existing, or create your own, templates and extensions Web designers must have usability and accessibility as primary goals http://usability.gov/ http://www.w3.org/WAI/

9. Benefits Modifiable Empowers staff members Content is dynamic, easier to update Builds on the strengths of the current system Cost effective

17. Twitter “Twitter is a community, w/ leaders & cliques...technology-loving, generally affluent & Western-tilting” http://tr.im/pn3b via nytimes http://tr.im/pn3b Effective for networking among –Local, national and international news agencies –Diabetes professionals and advocates –Social marketing and government 2.0 experts

18. Twitter Tips: –Follow people. A lot of (meaningful) people. Favorite authors, newscasters and others you trust –Don't self-promote. (Or, at least, don't overdo it.) Follow key words related to your field. –Use a Client App to help organize the tweets. Tweetdeck or othersTweetdeck –Check often and post meaningful information. Show that a human being is behind the avatar. RT @Nedra: Think mindcasting. Not lifecasting. http://www.pcworld.com/businesscenter/article/164107/twitter_quitters_just_dont_get_it.html

19. Follow us http://twitter.com/utahdiabetes http://health.utah.gov/diabetes